How to Generate an Actionable Roadmap

RoadMap Marketing:Get Moving Now Program

– 2 –Copyright 2013 RoadMap Marketing LLC All rights reserved

Having great ideas is not the problem.


The problem is chasing too many.

Where should I invest my marketing budget?

What is the most

important thing?

I am swamped with day-to-day

activities. What can I say

“no” to?


Without a roadmap you risk wasting time, money and never getting to your goals.


We create Actionable Roadmaps to help companies focus and grow.


We start with the BIG picture.

What is the definition of success for your business?What do you want to clearly have at the end of the RoadMap process?


We gather your resources and past learning.


We then design an interactive working session focused on your goals.


Finally, we connect the small details into a roadmap to focus your time/money/resources over the next several months.


You will have an Actionable RoadMap in a few weeks.

Week 1 Week 2 Week 3 Week 4

Define Goals

Interview Team, Collect data

RoadMap Workshop

Actionable RoadMap

Estimated Client Time = 1 hour

Estimated Client Time = 1-2 hours

Estimated Client Time = 2 hours to 1 1/2 days depending on project


RoadMaps Get Results

We're all pilgrims on the same journey…

-but some pilgrims have better roadmaps.Nelson DeMille


Case Study 1: Growing online company


Case Study 2: Small Analytics Services firm


Case Study 3: Large Company Division: Consumer Foods


Case Study 4: Large Non-Profit


What makes us different?


Programs for owners and/or business teams

*Out of pocket costs e.g., travel additional

The RoadMap - Satellite View The RoadMap – Street View

For Business owners Business owners and their teams

Description We work with owners to sharply focus on goals and the best few initiatives for growth.

We work with teams and combine brainstorming with decisions to get at an aligned, actionable plan for the next several months

Venue Skype, Phone, In-Person Live*

Goal Setting One hour Call with owner One hour Call with owner

Tapping Knowledge Sources

Questionnaire, historical results Interviews with team, customers, partners (up to 5 interviews), historical results

Creating the BIG Picture. Small details.

2 hours – Skype, Phone, In-Person* 2-4 hours In-Person Working Session

Delivered RoadMap One Page Plan with Goals, Objectives, Key Initiatives , Metrics, Timing, and Next Best Three Steps

Prioritized List of Key Initiatives, Milestones, Metrics, Timing, Resources tied to Goals, Managing process to drive action.

Pricing* $1750 $3000 - $4000


Either you run the day, or the day runs you.

Contact UsJim Rohn


Bio – Jeanne Rossomme Jeanne Rossomme, founder of RoadMap Marketing, uses her twenty years of marketing

know-how to help small business owners reach their goals. Before “crossing over” to the exciting and fulfilling world of entrepreneurs, she held a variety of marketing positions with DuPont and General Electric in both the U.S. and Mexico. She is grateful for the big experience, big budgets and warm camaraderie of those years.

Jeanne enjoys extracting the lessons and “tools” from big business marketing, throwing out the unnecessary process and politics, and creating actions and plans that create real growth for small businesses. She shamelessly credits her best ideas to those observed from great entrepreneurs at work, which she regularly shares in her blog.

In addition to hands-on client work, Jeanne loves to speak to audiences large and small. Her workshops in both English and Spanish are interactive, instructional and empowering.

Jeanne holds an MBA from the Wharton School at the University of Pennsylvania and a Bachelor of Science in Mathematics from the University of Texas at Austin. She has published articles on marketing strategy and research in the California Management Review as well as academic marketing journals and textbooks. She is a weekly blogger for SCORE’s Small Business Success Blog.


Bio – Patricia Debski Patricia Debski helps companies create the BIG picture (if they don’t have one) and

connect it to the small details (to get the right stuff done). Patricia loves to make complex things organized, find the central theme in diverse viewpoints, and articulate strategy in a way that actions can be identified and executed.

Patricia works with a variety of organizations, from corporate to SMBs. While at DuPont, her most passionate work (and fun) was leading her organization to create a new consumer experience for Corian® (countertop materials), where they delivered an industry award-winning website, transformed the call center to focus on leads, and created an integrated marketing process (with her buddies in IT and Marketing Communications) that connected the web, call center and field sales. Her team at DuPont won the Corporate Marketing Excellence award, as well as several other new business industry awards.

Patricia loves to empower teams toward a common goal and make change happen. She is passionate about giving back and is an advisory /board member for several non-profit and for-profit organizations in health and wellness, women in recovery and transition, teen career planning, and several faith-based organizations.

Patricia Debski holds a Bachelor of Arts degree in Physics with a focus on electronics and microcomputers from Bucknell University in Pennsylvania. She loves learning and attended the Columbia Business School Executive Program, received her Six Sigma Green Belt Certification, and actively takes other courses/seminars in marketing, strategy and business.