How To Drive Traffic With Proven Link Building Tactics

INBOUND LINK BUILDING

MAKEOVEROnline Marketing Training

Nicolette V. Beard March 25, 2015

Nicolette BeardDigital Marketing Manager

@RavenNickiB

Seasoned online marketer Experienced SEO

http://www.twitter.com/RavenNickiB

What we’ll learn

• Link building for boring businesses

• Link building in competitive industries

• Which Raven tools help you build links

PLUS… How to pitch these services

1. Think beyond your service or product.

2. Build customer relationships.

3. Advocate for your customers.

BORING BUSINESSES

Invoice factoring

Link Building for Boring Businesses | Example

Link Building for Boring Businesses | Example

Always start withbasic research.

Link Building for Boring Businesses | Step 1 | Basic research

1. Research your own URL.

2. Find keywords to research competitive landscape.

3. Search broadly, then drill down.

4. Gather ideas along the way.

Link Building for Boring Businesses | Step 1 | Basic research

Sort competitors by Domain Authorityfor the first round of broad research to identifylink opportunities quickly.

Use Research Central

Seek out the financial editor for a story pitch on helping female-owned businesses through proper accounts receivable management.

IDEA!

Link Building for Boring Businesses | Gather ideas

IDEA!

Join the community. Become part of the conversation.


Send in a post to become a guest blogger.


IDEA!

Link Building for Boring Businesses | Step 2 | Refine research

Drill down and refine your

research.

1. Type one of your keywords into Raven’s Site Finder.

2. Make note of the 10 ranking sites.

3. Drill down to find websites that are linking to these top ranking sites.

4. Rinse and repeat.




Use Backlink Explorer


IDEA!



Check out high-quality directories. This one has a Domain Authority of 88 — with more opportunities.

IDEA!

1. Think beyond your service or product.

2. Build customer relationships.

3. Advocate for your customers.

COMPETITIVE INDUSTRIES

Travel

Link Building for Competitive Industries | Example



1. Think beyond your service or product = sell adventure and fun

2. Build customer relationships= focus on value and convenience

3. Advocate for your customers= create family memories

Always start withbasic research.

Link Building for Competitive Industries | Step 1 | Basic research

1. Research your own URL.

2. Find keywords to research competitive landscape. In this case, they were mostly branded (which represents an onpage SEO opportunity).

3. Focus on mid- to long-tail keywords.

4. Gather ideas along the way.

Link Building for Competitive Industries | Step 1 | Basic research


Drill down and refine your research.

1. Type one of your keywords into Raven’s Site Finder.

2. Make note of the 10 ranking sites.

3. Drill down to find websites that are linking to these top ranking sites.

4. Rinse and repeat.


Link Building for Competitive Industries | Step 2 | Refine research


IDEA!Link Building for Competitive Industries | Gather ideas

Submit a family adventure video, or, better yet,create your own YouTube channel.

IDEA!Link Building for Competitive Industries | Gather ideas

Create a sweepstakes for the Kissimmee park.



Scan for links with a Citation Flow above 40 to build a link prospect list quickly, in Link Manager.

Use Link Manager

1. Position yourself as an Online Publicist, not as a link builder.

2. Ask them, “What’s the lifetime valueof a customer?”

3. Use Google Analytics Goals.

HOW DO I PITCH THIS TO MY CLIENTS?

What we learned

It’s possible to build links for dry, boring industries as well as highly competitive sectors.

What we learned

To build a link prospect list quickly, it helps to use quality/authority signals, like Citation Flow and Domain Authority,as an initial screen.

What we learned

Research Central, Backlink Explorer and Site Finder can do a lot of the hard work for you. Link Manager keeps it all in one place.

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