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What if i told you that email has an average ROI of £38 for each £1 spent
and
One in five companies report an ROI of over 70:1
DMA Email Client Report 2015
✓ Buying lists of subscribers
✓ Scraping lists from the Internet
✓ Using email addresses you already have but you were not given explicit
permission to use
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Email Marketing permission marketing
✓ If you are collecting electronic data you should use Double Opt-in.
✓ You know that the address is valid and in use
✓ You have legal permission of a subscriber
✓ Remember about the newsletter opt-in checkboxes
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An email with an activation link
• welcome email • a gift • welcome programme • thank you page
Confirmed
No confirmation
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Law in Poland
• Personal Data Protection Act
• Electronic Services Rendering Act
• Telecommunications Act
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Your own website
This is probably the best place to start building your email list.
Here you can acquire the most loyal subscribers.
Conversion Rate vs. Form Distance (250px blocks) From Top of Page
Data pulled from Unbounce landing page database
1 0-250px
5.12%
2 251-500px
9.64%
3 501-750px
11.78%
4 751-1000px
9.52%
5 1001-1500px
8.07%
6 1501-2000px
7%
CONVERSION RATEzone 2
zone 3
zone 4
zone 5
zone 6
zone 77
2001-2500px
6.08%
ZONE
zone 1best distance from top is
zone 3 666px
źródło: Oli Gardner #MKTFEST
Staraj się, aby formularz był przyczepiony do „dolnej belki strony”
24źródło: ClickZ https://www.clickz.com/clickz/column/2251920/case-study-30-percent-increase-in-email-list-growth
30% better conversion!
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Pop-up conversion rules
• Present subscritpion benefits • Add social proof • Don’t push (capping 1) • Don’t show on mobile • Don’t show to existing subscribers
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FreshMail for WordPress Plugin Pop-up trigger options
• upon landing on a page • after spending certain time on a page • after scrolling to a certain part of a page • upon exiting
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Don’t cheat - tell what’s inside Make it nice and short Make it personal Avoid using spammy words
Email subject line is the first thing spotted by your subscriber!
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• X+ ways to • X answers to • make you laugh • can we guess • the science of • you can now • history of the
Trigrams work best
BuzzSumo Research on Viral Headlines