Phone: 07 3844 0577 Fax: 07 3102 9203 Brisbane QLD Australia 4101 www.ifactory.com.au As one of Brisbane's leading full service digital agencies, iFactory can help you refine your digital marketing strategy. Our eclectic mix of digital designers, web developers, and digital marketing specialists come together for one purpose: to provide intelligent web solutions based on your business needs. ifactory.com.au/news/how-define-your-target-audience-4-steps MAY 2016 HOW TO DEFINE YOUR TARGET AUDIENCE IN 4 STEPS How to define your target audience in 4 steps When building a business, one of the key starting points is to define your target audience. You may already have a picture in your mind of who your target audience is - perhaps it's someone like you, or someone like your partner or best friend. Defining your target audience correctly is imperative to enable strategic digital marketing and you may not have identified your most lucrative future customer yet. WHAT PROBLEMS ARE YOU SOLVING FOR YOUR AUDIENCE? Decide who your main audience type is, which you can call your primary audience (you will focus most of your marketing efforts on these people). Stick your primary and secondary profiles on a wall in your office, your style guide, marketing objectives, user profiles or shared servers and refer to them whenever you are about to create a piece of marketing content. Which audience will you solve the most problems for? What type of person will be most likely to need or want your product or service? Provide the profiles to your digital marketing agency or team as part of your brief. Example: you've identified your primary audience as mums with children aged three to 10. Find an image of a woman you think could represent this type of person.. What is their income? Where are they most likely to live? Are they married or single? What do they do for work and leisure? What TV shows do they watch? What magazines and newspapers would they read? DEFINE YOUR PRIMARY AND SECONDARY AUDIENCE CREATE A LIST OF POTENTIAL CUSTOMERS BUILD A VISUAL PROFILE OR MOOD BOARD Once you've decided on the problems you are solving through your offering, you can work out who is most likely to suffer from such problems. Are you providing the ultimate tool for relaxation and leisure time to busy executives? Are you making it easy for people to find a product or service through your website, therefore saving them time and money?

How to define your target audience in 4 steps - infographic

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Page 1: How to define your target audience in 4 steps - infographic

Phone: 07 3844 0577Fax: 07 3102 9203

Brisbane QLD Australia 4101www.ifactory.com.au

As one of Brisbane's leading full service digital agencies, iFactory can help you refine your digital marketing strategy. Our eclectic mix of digital designers, web developers, and digital marketing specialists come together for one purpose: to provide intelligent web solutions based on your business needs.

ifactory.com.au/news/how-define-your-target-audience-4-steps

MAY 2016 HOW TO DEFINE YOUR TARGET AUDIENCE IN 4 STEPS

How to define your target audience in 4 stepsWhen building a business, one of the key starting points is to define your target audience.

You may already have a picture in your mind of who your target audience is - perhaps it's someone like you, or someone like your partner or best friend. Defining your target audience correctly is imperative to enable strategic digital marketing and you may not have identified your most lucrative future customer yet.

WHAT PROBLEMS ARE YOU SOLVING FOR YOUR AUDIENCE?

Decide who your main audience type is, which you can call your primary audience (you will focus most of your marketing efforts on these people).

Stick your primary and secondary profiles on a wall in your office, your style guide, marketing objectives, user profiles or shared servers and refer to them whenever you are about to create a piece of marketing content.

Which audience will you solve the most problems for?

What type of person will be most likely to need or want your product or service?

Provide the profiles to your digital marketing agency or team as part of your brief.

Example: you've identified your primary audience as mums with children aged three to 10. Find an image of a woman you think could represent this type of person..

What is their income? Where are they most likely to live? Are they married or single? What do they do for work and leisure? What TV shows do they watch? What magazines and newspapers would they read?

DEFINE YOUR PRIMARY AND SECONDARY AUDIENCE

CREATE A LIST OF POTENTIAL CUSTOMERS

BUILD A VISUAL PROFILE OR MOOD BOARD

Once you've decided on the problems you are solving through your offering, you can work out who is most likely to suffer from such problems.

Are you providing the ultimate tool for

relaxation and leisure time to busy executives?

Are you making it easy for people to find a product or service

through your website, therefore saving them

time and money?