How to Choose the Best Calls-to-Action

for Your Lead-Gen Website

Your website is a valuablelead generation tool, and itshould be crafted to act as

such.

That means prospects shouldeasily know what to do next.

How will they know?

Because you will craft a compelling,appropriate call to action that will takethe prospect exactly where you wantthem to go.

To determine the best call to action for yourprospect, consider their position in the sales

cycle.

Shopping for a solution.

Building a case.

Closing the deal.

Offer a Solution

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When your prospect is trying to solve a problem, makesure you offer a solution. Appropriate calls-to-actionfor this stage include:

Prove Your Worth

Testimonials

Case Studies

Free Demo

If your prospect is building a case, he will need more detailedinformation. Your calls-to-action can include:

Close The Deal

p

Offer an opportunityfor prospect to speak

with a sales rep.

Offer prospect a freeconsultation.

When it's time to close the deal, your prospect will be readyto take the next step. Through a call to action, you can:

Don't miss an opportunity togenerate leads! Craft calls-to-action that are appropriate for

each stage of the buyingprocess to optimize your lead-

generating website.

For more lead-generation tips, visit my blog atJulieSteedCopywriting.com.

If you'd like help creating inspiredcontent for lead generation,contact me today. 575-763-2291