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Join us Tuesday, January 28th at School Outfitters to discuss how to determine the right content and keywords for each step of the buying cycle with Jordan Godbey of ZoomSpring. - How to cast a wider net for prospects - How to build loyalty before they're ready to buy - How to market to prospects and turn them into customers (when they're ready) Learn why "BUY NOW!" only accounts for 5% of all traffic on your website, and how to effectively get the other 95% into your funnel.
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Networking until 6:30 !
1) grab a name tag
2) check in on the app !
3) use #CincySEO on social media
Welcome 2014!
@JordanGodbey !
@ZoomSpring
Intro Keynote Q&A Networking
6pm 8pm
#CincySEO
Use #CincySEO on social media
And join our.... Facebook PAGE!
Facebook.com/CincinnatiSEO
190 260 members
105 RSVPs ~75 attendees
Beer + Food + Prizes = :D
Thanks Sponsors
Ecommerce Specialist (Merchandiser/Analyst) !SEO/Code Analyst (Not final title) !Business Analyst (IT, experienced) !Buyer (Electronics experience) !Educational Furniture Designer (Industrial design) !Customer Relations Rep (CSR)
Immediate: Quirky and Creative Copywriter – Looking for Freelance bloggers ASAP Detailed, Diligent, and Not-Dorky SEO Analyst Inside Sales Leader (2+ years experience) !April-May Timeline: Creative, Cool, and Consistent Account Coordinator Quirky and Creative Copywriter !The GNGF team is also seeking awesome students to fill the following internship/co-op positions this summer: Dynamic Digital Marketing Intern/Co-Op Quirky and Creative Copywriter Intern/Co-Op Ninja-Like Web and Graphic Design Intern/Co-Op
Knowledge Graph
G+ Local Hotel Pages
Gmail Link Bug
How to Align Content and Keywords to the Buying
Cycle
About me
Content
Personas
Buying Cycle
Big Bob’s Balloons, LLC
What is SEO?
Rankings Backlinks
CTRTraffic
Website architecture
Traffic
Content
Keywords
Conversions
Title tags
Keyword density
Article spinning Content marketing
WHY?
Why does Bob need SEO?
More & Better Leads.
Need Sale
Interaction with the business
Pre-internet Buying Cycle
100%
Education = sales person
Buying Cycle
60% 40%
Post-internet Buying Cycle
Interaction with the business
Need Sale
Self-educating
?
Buying Cycle
Education = you + internet
60% 40%
Post-internet Buying Cycle
Buying Cycle
Blog posts Videos Guides
Reviews Comments
80% 15% 5%
Website Traffic 80 / 15 / 5
Research / Self-educating
Comparison
Buy Now
Buying Cycle
1,000 visitors / day
Personas
Need Want Know Fear Care about Hang out
Larry Page, CEO Widgets Inc.
Personas
PersonasJimmy Schmidt, Facilities Mechanic at Widgets Inc.
Need Want Know Fear Care about Hang out
Personas
Content
Persona Buying CycleStage
CTA Keywords
Content
Content
80% 15% 5%
Research / Self-educating
Comparison
Buy Now
Content
5 Things you should know about buying a
hot air balloon
Content
Content5 Things you should know about buying a
hot air balloon
Content Persona CTA Buying Stage
Focus5 Things ? ? ?5 Things CEO Watch our video Research High Level5 Things Mechanic Download Guide Research Technical
Top Balloons Mechanic Read Reviews Decision Technical
60% 40%
Interaction w/ BizSelf-educating
80% 15% 5%
Research / Education Comparison Decision / Buy Now
New Buying Cycle
Website Traffic Behavior
Buying Cycle vs Traffic to your website
Content
Cheapest Johnson balloons
Creative corporate advertising
Top air balloon manufacturers
Johnson vs Miller balloon reviews
WHY?
Questions?
Thanks! !
@jordangodbey !
ZoomSpring
