#LogitechLive @ CESCase Study

Kelly Maxwell

CES. Isn’t it just the best?

Thousands of Exhibitors

Q: How Can We Stand Out in Chaos?

Or, How Did We?

A: We Put Our Fans Front and Center

Two Part Strategy

Part One: On the Floor

Part Two: At Home

The Results

Total Shares: 14,791

Beyond the Numbers

The Details

#1: Pre-Production

#2: Post-Production