HOW TO MAKESEARCH ENGINE OPTIMIZATION &SOCIAL MEDIA MARKETINGWORK FOR YOUR BUSINESS

Presented by Matt Johnson,

Owner and Lead Developer of

Social Media Marketing and Search Engine Optimization are the keys to Digital

Marketing SUCCESS!

Social Media Marketing (SMM):Engaging your target audience through Social Media sites in order to gain attention and increased traffic to your website.

Search Engine Optimization (SEO):A process that creates an ‘organic’ listing for your website in search engine results while improving the rank and rate of conversions for your business.

Social Media Marketing Facts:How big of an impact does Social

Media really have on your business…..

Facebook More than 1.15 Billion

Users Worldwide 23% of Users check their

accounts more than 5 times a day

75% of the attention a post gets happens in the first 5 hours after it is posted

751 Million people access Facebook from a mobile device

Twitter More than 500 million

Users 400 million tweets sent per

day

Google+ 343 Million Active Users 60% of Users log in daily,

80% log in at least once a week.

LinkedIn More than 238 Million Users 50% of Users have a

Bachelor’s or Graduate Degree

Over 3 Million Company Pages

Most popular among older Users

Instagram Over 130 Million Users Around 8,000 Users ‘like’ a

photo every second

You Tube Considered a ‘Social’ site, You

Tube is also a popular Search Engine, 2nd in popularity to it’s parent company, Google

Over 500 Million Active Users Receives 4 Billion views per day 1 Billion Unique Monthly Visitors Videos can be Optimized to aid

in SEO

Pinterest More than 70 Million Users > 69% of Users are Female Food is the most popular

category

Understanding these statistics will help you identify your target audience as well as which Social Media outlet to focus on for the greatest impact.

Social Media generates almost twice the marketing leads as trade shows, telemarketing, daily mail, or Pay Per Click campaigns.

Participating in Social Media increases the credibility of your business by engaging your potential customers.

It’s FREE marketing!

The Lingo

SMM will get people talking about your business, but to see an increase in conversions, you need properSearch Engine Optimization (SEO)!

Search Engine Optimization (SEO) – A process that involves creating an ‘Organic’ listing for your website on a Search Engine

Search Engine – Google, Yahoo, Bing, etc. Organic Listing – Where your website ‘ranks’ in a search result based

on importance, relevance,

and uniqueness Rank – The page and position

where your website appears in a

search result Pay Per Click (PPC) – A listing for

your website on the first page that

you must pay for Search Engine Results Page

(SERP) – What you see on the screen

after typing in a keyword or phrase

93% of experiences on a computer begin with a search…

Having a website does not guarantee that your potential customers will be able to find you!

Without SEO, your website can be as lost as Waldo among the more than 650 million active websites on the internet!

SEO will help direct the right people to you!

Search engines use top secret algorithms to determine where a website should rank on a Search Engine Result Page (SERP).

Ranking is based on the relevance and importance of the content on your website to the search topic. The more important your site is deemed by the search engines, the higher it will rank on the SERP.

SEO experts use tools such as keyword analysis, content creation/management, and link building to increase the page position of your website.

Keyword Analysis

People rarely search for a specific business. Instead, searches are performed based on keywords or phrases like “hair salon” or “pet groomer”.

Experts in SEO can perform an analysis to determine the strongest (or most often used) keywords that apply to your business, then optimize your website so that it is deemed relevant and important enough to appear on the first page of a SERP.

Content Creation and Management

Content is all the information that you offer on your website.

Each page on your website should be informational and refer to the appropriate keywords for your business.

Content also includes your blogs, pictures, and videos.

Link Building and Off-Page SEO

Experienced SEO professionals use a technique called link building to increase the ‘popularity’ of your website.

Search engines rationalize that the more websites that point to you, the more important you must be, therefore increasing your page rank.

Can your business benefit from SEO?

According to Google, 70-80% of the links consumers click on are organic listings, while the same percentage ignore paid advertisements.

Leads as a result of SEO have a 14.6% closing rate compared to 1.7% closing rate from outbound leads such as print ads and direct mailings.

SEO brings customers to your business, making it an essential tool since inbound leads cost approximately 61% less than outgoing leads.

Thank you for your time andHappy Marketing!