Embed Size (px)
DESCRIPTION
Presentation given by Mary Thomas from Concise Training at Berkshire Means Business 2014.
Citation preview
Taking a focused approach to Social Media
Mary Thomas
“A way of engaging with a large number of people in a cost effective, time efficient
way”
What is Social Media?
Part of the Marketing Mix
Content / Relationships
Broadcast Engagement
Content
Relationships
Social MediaSuccess
Blogs YouTube
Webinars NewsLetter
Whitepapers
70% of consumers prefer getting to know a company via articles rather than ads1
64% of consumers need to hear information from a company 3 to 5 times before they believe the message2
92% of consumers trust recommendations from people they know, 47% trust advertising3
There are 77 million Millennials (1977 – 1995)4
Did you know?
1 Content Marketing Institute 2013 2Edelman Trust Barometer 2013 3Nielsen Global Trust in Advertising 2012 4Nielsen Millennials: Breaking the Myths 2014
Social Media Strategy
Strategy
Review
Aims
Audience
ToolsContent
Resources
Measure
Aims of Social Media
Audience – Who, Where, What?
InfluencersBrand
Ambassadors Customers
Suppliers Staff Business Partners
Competitors
Regulators
Website
Blog
NewsLetter
Niche
Google+
Video/ Podcast
Images
Other Content
Social Book marking
Tools
140 characters Use a management tool (e.g. HootSuite) Schedule messages Reply and Retweet Monitor Develop
relationships Use Hashtags 4 – 5 / day
Tips - Twitter
Images Frequent posts (2 - 3/ day) Make your customers the stars Show personality of the business Share other’s
posts Ads
Tips - Facebook
Relationships Optimised Profile Updates (added value) Share / Like / Comment Company page Groups
Tips - LinkedIn
ContentOriginal Content
How
FAQs Educate Ask opinions Case Studies Good news stories Personality behind business Events Drive engagement Use Images etc
“So What?”
Plan Create central document Reuse content Thank / reply to others Share what others say Keep conversation going
Tone
Keywords
Who? (in-house / outsource)
Training Requirements?
Social Media Policy?
Crisis Management Policy?
Resources
“Be Real and use your best judgment”
Against aims
Always on marketing
Adjust and learn over time
Measure
Concise Training Offers – Stand 81
@concisetraining [email protected]
E-Learning Courses
City & Guilds accredited Level 3 qualification
£10Pick up a discount voucher
Find out
more..
Discuss your
needs
![Advising Media and Society Spring 2012[1].pptx (Read-Only)...media (both traditional and social media) and its effect on society, but don’t necessarily aspire to a career focused](https://img.dokumen.tips/doc/110x75/5f775205da5d7f5dde3fe32f/advising-media-and-society-spring-20121pptx-read-only-media-both-traditional.jpg)
