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Atul Anand Sophomore Undergraduate IIT (BHU), Varanasi

How do consumers make purchasing decisions

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Page 1: How do consumers make purchasing decisions

Atul Anand

Sophomore Undergraduate

IIT (BHU), Varanasi

Page 2: How do consumers make purchasing decisions
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Post Purchase Behavior

Purchase Decision

Evaluation of Alternatives

Information Search

Problem Recognition

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Brand Memory Graphics Size Price

A 8 9 6 9

B 7 7 7 7

C 10 4 3 2

D 5 3 8 5

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Product

Get rid of it temporarily

Rent it

Lend it

Get rid of it permanently

Give it away

Trade it

Sell it

Throw it away

Keep it

Serve original purpose

Serve a new purpose

Store it

Page 65: How do consumers make purchasing decisions

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