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1© 2014 SAP SE or an SAP affiliate company. All rights reserved.
HOW [DIGITAL] MARKETING WILL RULE THE WORLD
2© 2014 SAP SE or an SAP affiliate company. All rights reserved.
1THE LONELIESTNUMBER.
3© 2014 SAP SE or an SAP affiliate company. All rights reserved.
Marketing CustomerSales
4© 2014 SAP SE or an SAP affiliate company. All rights reserved.
2WAYS MARKETING WILL RULE THE WORLD
5© 2014 SAP SE or an SAP affiliate company. All rights reserved.
6© 2014 SAP SE or an SAP affiliate company. All rights reserved.
DATA =THE RIGHT
More than half of a businesses big-data lake is customer data
CRM + cookies + premium = unprecedented understanding
Average of 25 different solutions and data sources and solutions in Marketing alone
96% of marketers say that building a single view of the customer is challenging
Only 19% of Marketers use personalization
7© 2014 SAP SE or an SAP affiliate company. All rights reserved.DX IS BRAND
46% of Marketing teams do not select marketing technology
86% of consumers say they are willing to pay more for a better CX
57% of B2B buyers journey happens before direct brand engagement
93% of B2B buyers prefer to buy online rather than a sales person
8© 2014 SAP SE or an SAP affiliate company. All rights reserved.
9© 2014 SAP SE or an SAP affiliate company. All rights reserved.DX IS INTIMATE
Associates with my identity
Available any time on my terms
Cohesive, integrated & simple
10© 2014 SAP SE or an SAP affiliate company. All rights reserved.
3MOST IMPORTANT THINGS.
11© 2014 SAP SE or an SAP affiliate company. All rights reserved.
12© 2014 SAP SE or an SAP affiliate company. All rights reserved.
13© 2014 SAP SE or an SAP affiliate company. All rights reserved.
Identify Needs.Pre-project research phase commences. Organic research or high-level needs analysis.
A QSO document is created detailing contact information of all researchers, and additional BANT and project information if available
(Re) Consider.
Competitive Whitepapers & Editorials were downloaded and reviewed by a number of contacts from COMPANY XXX
Passed to Sales for follow-up, and validation. For existing deal, incremental opportunity qualified and supplemented. For net-new, sales conversion and prosecution commences.
Further account activity is profiled, scored and trends in search history, themes correlated and project signals identified
(Re) Select
Sales prosecution of deal through to revenue.
14© 2014 SAP SE or an SAP affiliate company. All rights reserved.
1WHAT ARE YOU GOING TO DO ABOUT IT?
2 3
© 2014 SAP SE or an SAP affiliate company. All rights reserved.
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