HOW DID IKEA CHANGE FURNITURE RETAILING FOREVER?

ETYMOLOGY

IGNVAR

KAMPRADIK

ELMTARYD FARM

AGUNNARYD

DYSLEXIC

PRODUCT NAMES

SWEDISH PLACE NAMES

OCCUPATIONS

MEN’S NAME

WOMEN’S NAME

FLOWERS/ PLANTS

COFFEE TABLES/ BOOKSHELVES

BOOKCASE RANGES

CHAIRS/ DESKS

FABRICS/ CURTAINS

BEDCOVERS/ PILLOWS/ CUSHIONS

WORLDWIDE OPERATIONS

384 STORES

48 COUNTRIES

MARKETING STRATEGY

DIFFERENT INSPIRATIONAL ROOM SETTINGS IN ONE STORE

IKEA MUSEUM

EUROPEOPEN WARDROBE PASTEL COLORS

DEMOGRAPHIC SEGMENTATION

CHINACLOSED WARDROBE

SMALLER ROOMS

FANCY COLORS

JAPANSIMPLE DESIGN

KEEPING EARTHQUAKES IN

MIND

QUIRKY MARKETING

IKEA STOCKED 2,50,000 PLASTIC PLACEMATS WITH ROOSTER THEMES BEFORE

CHINESE YEAR OF ROOSTER.

‘AMBASSADOR OF KUL’, ANOTHER QUIRKY CAMPAIGN WHICH GENERATED

EXCITMENT AND AWARENESS.

SEASONAL DISCOUNTS

SOCIAL MEDIA STRATEGIESBLOGS, POSTING PHOTOS AND VIRAL VIDEOS ON SOCIAL

MEDIA SITES.

ADVERTISEMENTS

INTRODUCING NEW LINE OF CABINETS

MESS MONSTER

FOR DECADES WOMEN HAVE BEEN TRYING TO ESCAPE THE KITCHEN

THEN THIS HAPPENED!

PROS

CHEAP/ COST EFFICIENT

“OUR IDEA IS TO SERVE EVERYBODY, INCLUDING

PEOPLE WITH LITTLE MONEY.”

-INGVAR KAMPRAD

START WITH LOW PRICE TAGS

1350 SUPPLIERS

EFFICIENT DESIGNS

MINIMUM WASTE

AUGMENTED REALITY APPLICATION

IKEA INTRODUCED ITS OWN AUGMENTED REALITY APP THAT ALLOWS CUSTOMERS TO

VISUALIZE 3D VERSIONS OF IKEA’S FURNITURE IN THEIR HOME.