Embed Size (px)
DESCRIPTION
Trust is a precious commodity and can be used to grow your business. In fact, you can build your entire marketing strategy around these 4 areas of trust within your business.
Citation preview
Simple l Actionable l Measurable
Copyright © 2014, Valens Point LLC - Confidential and Proprietary
4 Trust Building Areas of your Business
How focusing on trust can lead to business growth
Simple l Actionable l Measurable
David C. SmithOctober 15, 2014
Simple l Actionable l Measurable
Copyright © 2014, Valens Point LLC - Confidential and Proprietary
What is Trust?
A psychological state
comprising the intention to
accept vulnerability based
upon positive expectations of
the intentions or behavior of
another. (Rousseau, 1998)
The optimistic acceptance of
a vulnerable situation in which
the truster believes the
trustee will care for the
truster’s interests.(Hall, 2001)
Vulnerable = feeling of being unprotected, at risk,
uncertain, and/or in a weakened position.
2
Simple l Actionable l Measurable
Copyright © 2014, Valens Point LLC - Confidential and Proprietary
Growth
What’s the connection 3
Trust
Simple l Actionable l Measurable
Copyright © 2014, Valens Point LLC - Confidential and Proprietary
The Marketing Hourglass™
Critical point
4
© Duct Tape Marketing – all rights reserved
Simple l Actionable l Measurable
Copyright © 2014, Valens Point LLC - Confidential and Proprietary
97%
Buy
products or
services
Try. Buy. Pay. Tell.
84%
Recommend
friend or
colleague
77%
Paid more
for
products
or
services
46%
Shared
positive
opinions
online
5
Simple l Actionable l Measurable
Copyright © 2014, Valens Point LLC - Confidential and Proprietary
4 Trust Building Areas 6
Simple l Actionable l Measurable
Copyright © 2014, Valens Point LLC - Confidential and Proprietary
3 Trust Elements 7
Simple l Actionable l Measurable
Copyright © 2014, Valens Point LLC - Confidential and Proprietary
Customers 8
Simple l Actionable l Measurable
Copyright © 2014, Valens Point LLC - Confidential and Proprietary
Staff 9
Simple l Actionable l Measurable
Copyright © 2014, Valens Point LLC - Confidential and Proprietary
Financials 10
Simple l Actionable l Measurable
Copyright © 2014, Valens Point LLC - Confidential and Proprietary
Culture 11
Simple l Actionable l Measurable
Copyright © 2014, Valens Point LLC - Confidential and Proprietary
4 Trust Building Areas 12
Simple l Actionable l Measurable
Copyright © 2014, Valens Point LLC - Confidential and Proprietary
Know your priorities? Begin
with those.
Need a place to start?
Commit to working
one element for each
area of trust every
month.
12 Month Continuous Action Plan
Staff/Trustworthy1
Customer/Competen
ce2
Financials/Character3
Culture/Trustworthy4
Staff/Competence5
Customer/Character6
Financials/Trustwort
hy7
Culture/Competence8
Staff/Character9
Customer/Trustworth
y10
Financials/Compete
nce11
Culture/Character12
13
Simple l Actionable l Measurable
Copyright © 2014, Valens Point LLC - Confidential and Proprietary
Saves Time
Increases
Profit
Builds
Reputation
Increases
Productivity
Focus on Trust to IgniteGrowth 14
Simple l Actionable l Measurable
Copyright © 2014, Valens Point LLC - Confidential and Proprietary
The Marketing Hourglass™
Critical point
15
Simple l Actionable l Measurable
Copyright © 2014, Valens Point LLC - Confidential and Proprietary
Action=Marketing Strategy=Trust Strategy 16
Simple l Actionable l Measurable
Copyright © 2014, Valens Point LLC - Confidential and Proprietary
Content is King
Webinars • White Papers • FAQs • Success Stories • Educational • Reviews
Testimonials • Blog Articles • E-Books • Video • Seminars/Workshop
17
Simple l Actionable l Measurable
Copyright © 2014, Valens Point LLC - Confidential and Proprietary
Having a plan is great.
Executing the
plan is
AWESOME!
12 Month Trust Building Continuous Content
Staff/Trustworthy1
Customer/Competen
ce2
Financials/Character3
Culture/Trustworthy4
Staff/Competence5
Customer/Character6
Financials/Trustwort
hy7
Culture/Competence8
Staff/Character9
Customer/Trustworth
y10
Financials/Compete
nce11
Culture/Character12
18
Simple l Actionable l Measurable
Copyright © 2014, Valens Point LLC - Confidential and Proprietary
© Duct Tape Marketing – all rights reserved
Content development
Growing Your Business with Trust 19
Simple l Actionable l Measurable
Copyright © 2014, Valens Point LLC - Confidential and Proprietary
Take this free, no-obligation step to understanding
how your business can focus on trust and growth.
http://www.valenspoint.com/trust-audit
Want to get started?
Simple l Actionable l Measurable
Copyright © 2014, Valens Point LLC - Confidential and Proprietary
• The Speed of Trust, Stephen M.R. Covey
• A Slice of Trust, David Hutchens & Barry Rellaford
• The Language of Trust, Michael Maslansky
• Duct Tape Marketing, John Jantsch
• The Trust Edge, David Horsager
• Edelman's Trust Barometer®
• Smart Trust, Stephen M.R. Covey, Greg Link and Rebecca Merrill
• KikScore Online Trust Report
• Drive, Daniel Pink
Credits 21
Simple l Actionable l Measurable
Copyright © 2014, Valens Point LLC - Confidential and Proprietary
208.250.1230
www.ValensPoint.com
Twitter: davidc_smith
Questions & Comments 22
![RESEARCH Open Access Integrated social network … · node is taken based on the trust and the forwarding ability of a node. Trust-based secured routing models [12,13] concentrating](https://img.dokumen.tips/doc/110x75/5b4a47807f8b9a691e8c0d81/research-open-access-integrated-social-network-node-is-taken-based-on-the-trust.jpg)
