mar·ket·ing n.The creation and communication of messages, by any means necessary, to persuade a target market. - The Marketing Manifesto

YOU DON’T HAVE TO BE A MARKETER

TO BE GREAT AT MARKETING

You Can Be

YOU MIGHTEVEN BEAN NFL

QUARTERBACK

Fresh Prince Pic

August 26th, 2016

Colin KaepernickSits for National Anthem

Alone.

Why did he sit?

YOU MIGHTNOT THINK THIS IS MARKETING

BUT...

It is.

Example One

Stick to Your Target Message

Kaepernick sticks to his target message aimed at his target audience.

Example Two

Social Proof

Kaepernick uses the marketing technique of Social Proof.

Like this.

Former NFL player and Green Beret Nate BoyerMet with Colin Kaepernick.

Next game, Kaepernick and Eric Reid kneel to show respect for servicemen and women.

Nate Boyer stands next to them.

Then this happens...

Example Three

There's no such thing as bad publicity.

He's STILL the president of Kazakhstan. Back in 2005, He banned Borat!

(Removing his biggest political rival)

Despite the terrible P.R.

Hotels.comReported a +300% increase

For information about Kazakhstan

You might not think it’s Marketing

But it is.

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