Scanning the

Marketing Environme

nt, Forecasting Demand

and Conductin

g Marketing Research

How can marketers assess their return on investment of marketing expenditure?

What Is Marketing Expenditure?

A marketing expenditure is simply a payment made for a

marketing-related investment or expense.

REPEAT

PURCHASE BY

CUSTOMERS

DEVELOPMENT

OF MARKET

SPACE

REDUCTION OF

COMPETITORS IN

THE MARKET

Increase in profit

in the place

market

expenditure was

incurred

-Kanishk Chaturvedi