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Packaging : Attracts
attention, describe the
product’s features,
create consumer
confidence, makes
favorable overall
impression
: Pay little more for the
convenience, appearance,
dependability, and
prestige of better
products
: Instant
recognition
Unique or
innovative packaging can
bring big benefits to
consumers and profits to
producers
Labeling
Identifies
product or
brand
the
product
Promote through
attractive graphics
the
product (who made
it, when and where,
ingredients, how to
use)
Formal statements of expected product
performance by the manufacturer
Warranty sales can increase profits considerably
It’s peace of mind for consumers
These reduce buyer’s perceived risk.
Helps in selection as it suggests that product is of
high quality and service performance are
dependable.
It’s peace of mind for consumers.
These slides were created by Ashish Soni, IIT Delhi during a
Marketing internship by Prof. Sameer Mathur, IIM Lucknow
(See www.IIMInternship.com)