Upload
semrush
View
2.940
Download
0
Embed Size (px)
Citation preview
How Brand Monitoring Impacts Your Online Reputation
#SEMrushlive
The ability to listen lies beneath any successful conversation.
#SEMrushlive
Although broadcasting is huge now, marketing is always a dialogue.
#SEMrushlive
How to measure your brand awareness
data based on #semrushchat
#SEMrushlive
Brand awareness metrics
% of new visits to the website
Google Analytics -> Aquisition -> Channels
#SEMrushlive
Audience growth
#SEMrushlive
Increase in branded search trafficAmazon.com.au for AU database in SEMrush (Feb 2016)
#SEMrushlive
How mentions can impact your
online reputation
#SEMrushlive
Benefits of brand monitoring
new testimonials and reviews
Closer connection to your audience and potential
brand advocates
new content ideas and guest posting opportunities
better understanding of your targeted audience, and how
they perceive your brand
more trust and respect by promptly reacting to negative feedback
new link building opportunities
#SEMrushlive
Track misspellings, abbreviations, synonyms, colloquial words and main spokespeople
#SEMrushlive
1. Talkwalker Alerts
2. BuzzSumo
3. Mention
4. Branded24.net
5. Brandwatch
6. NEW: SEMrush Brand Monitoring tool
Brand
Monitoring
Tools
#SEMrushlive
#SEMrushlive
SEMrush Brand Monitoring Tool: New addition to Projects
#SEMrushlive
SEMrush Brand Monitoring Tool#SEMrushlive
How we structure mentions
1. Title
2. Author
3. Domain authority
4. Mention/Link
5. Context/topic
6. Country
● Key topics/advantages
● Geo-targeting
● How influential the authors are
● Backlink potential
Our takeaways
#SEMrushlive
TweetBinder: Hashtag, keyword and @mention analysis
#SEMrushlive
Which tools do you use now?
POLL!
#SEMrushlive
Person who listens makes the speaker feel important
#SEMrushlive
“Thank you” templates it was so awesome of you to mention @brandname in your recent post about _________!
love your recent post on _________! thanks for mentioning @brandname!
thank you for mentioning
@brandname in your article about
____! Honored to be included!
#SEMrushlive
Positive feedback is your time to shine
#SEMrushlive
Be timely with your response!
#SEMrushlive
With information overload and too much buzz people don’t believe they can make a difference
#SEMrushlive
How to handle negative feedback
1. never delete negative comments
(exception - curse words)
2. be as quick as possible
3. apologise and thank the user
4. always be polite
5. be honest, acknowledge the
mistake if the brand made it
6. use negative feedback to tackle
common issues
#SEMrushlive
How to reply to negative comments
Our apologies. We expect the issue to resolve in a few hours. Reliability is our top priority!
We appreciate all your patience & support while we deal with the issue.
Thank you for helping us improve!
#SEMrushlive
People who post negative comments want you to solve issues, so it's all about how you respond.
#SEMrushlive
Go beyond your branded searches
#SEMrushlive
#SEMrushlive
Target new audiences based on topics
Track relevant queries: Hilton Suggests Case
#SEMrushlive
Thank you for listening!
Questions?
#SEMrushlive