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Marketing For A Modern WorldHow an integrated approach serves both ends of the funnel
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The modern world
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Consumers have more choice
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The need for differentiation
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Tighter marketing budgets
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Advancing technologies
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Regulatory pressures
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How we did it
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Two targets
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When the rubber hit the road
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9YRS
to begin
renovation
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Busy parents, when you see these super-fun, no-fuss kids rooms, even you might find time for a renovation project. Get inspired by fun and functional kids rooms at http://bit.ly/1Vc4IFY #TDRollingReno
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March 15
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The results
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Media impressions
200MMPositive sentiment
90%
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leadership and employee engagement
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