Shoutlet, Inc. 2014 • v14.01 shoutlet.com • facebook.com/shoutlet • twitter.com/shoutlet

HOW A RAMEN AND DUMPLING BAR LEVERAGED SHOUTLET PROFILES TO INCREASE REVENUE BY 40% UMAMI APPLIES SOCIAL DATA FOR INCREASED IMPACT

GOALDRIVE AWARENESS OF NEW WEEKEND BRUNCH SERVICE

Ramen and dumpling bar Umami set out to drive awareness and anticipation

for the upcoming release of their weekend brunch menu. The restaurant also

looked to increase their Facebook fan base, collect fan data for their

e-marketing efforts, and increase overall restaurant awareness.

CAMPAIGNTARGETED FACEBOOK AD

After running Facebook ad campaigns in the past

with little success, Umami looked to Shoutlet to

help optimize their Weekend Brunch campaign

with a cost-effective Facebook ad buy.

The team exported their Shoutlet Profiles™ data,

which included a segment of ideal fans that have

actively engaged on Facebook, including their

demographic and interest data. The team then

uploaded the segment into Facebook’s ad platform

to create a lookalike audience to target a similar

group of people based on their customer data.

The ad, which ran for four days, led

to a customized Shoutlet sign-up

form on Umami’s website, with the

new customer data automatically

flowing back into Shoutlet Profiles.

Shoutlet, Inc. 2014 • v14.01 shoutlet.com • facebook.com/shoutlet • twitter.com/shoutlet

Shoutlet is an incredible partner to

have when running any social campaign.

Our database of Shoutlet Profiles is an

invaluable tool for applying customer data,

optimizing marketing communication, and

using our ad budget effectively to market

to the right people with a relevant message.

Michael Ding

Owner, Umami Ramen & Dumpling Bar

HOW SHOUTLET HELPEDEstablishing the right target audience was made

possible with Umami’s Shoutlet Profiles data. Shoutlet

Profiles gave Umami insight into their customer base

through data. By applying that intelligence, it allowed

their Facebook ad to target a group of consumers

most likely to convert on clicks, try the restaurant,

and ultimately drive new revenue.

Using an Everywhere Page built in Shoutlet Social

Canvas™, the team also gathered customer data

including name, email, and insight into what fans

would like to see on the brunch menu.

RESULTSSHOUTLET PROFILES BOOST ENGAGEMENT AND CONVERSION

In only four days, the targeted campaign helped Umami

grow their Facebook fan base, gather new contacts for

their email database, and increase restaurant awareness.

In the week following the targeted Facebook ad, the

Umami team noticed a 112% increase in traffic to the

website and a 40% increase in restaurant revenue.

In this and other past campaigns, Umami has noticed

a direct correlation between website traffic and

restaurant revenue.

In addition, Umami analyzed the results and discovered

increased engagement compared to similar past

campaigns not optimized with Shoutlet Profiles data.

The Weekend Brunch ad saw a 40% increase in click

through rate, 90% increase in email sign up conversion,

and an overall 100% increase in click conversion

when compared to average results from similar

past campaigns.

Umami also learned fans are most interested in seeing

breakfast buns and egg dishes on the brunch menu.

Thanks to feedback, Umami has plans in the works

to include these customer-requested items.

ABOUT SHOUTLET, INC.Shoutlet is a leading independent enterprise-class cloud-based social marketing platform that

enables marketers to publish, engage, and measure social marketing campaigns and activities

on social media platforms such as Facebook, Twitter, LinkedIn, Foursquare, and YouTube. Its

industry-leading, enterprise class functionality includes tools for social CRM, creative design,

social listening, ads, workflow management, contest design and execution, and top-notch

analytics for easy integration with the industry’s leading web analytics tools from Google

Analytics, IBM Digital Analytics, Omniture, and Webtrends. Shoutlet’s SaaS-based model gives

customers the control and flexibility they want and need, and is rooted in a strategic partnership

that provides the necessary resources and counsel to execute successful social campaigns.

40% INCREASEIN RESTAURANT

REVENUE

112% INCREASEIN WEBSITE

TRAFFIC

60% GROWTHIN EMAIL

DATABASE

40% INCREASECLICK THROUGH

RATE

6% GROWTHIN FACEBOOK

FANBASE

100% INCREASECLICK

CONVERSION

90% INCREASEEMAIL SIGN UP

CONVERSION