Shoutlet, Inc. 2014 • v14.01 shoutlet.com • facebook.com/shoutlet • twitter.com/shoutlet

HOW A CASINO INCREASED TEAM EFFICIENCY BY 75% POTAWATOMI HOTEL & CASINO IMPROVES TIME MANAGEMENT AND STREAMLINES SOCIAL PROCESS WITH SHOUTLET IMPLEMENTATION

GOALEFFICIENTLY MANAGE THE ENTERPRISE ACROSS DEPARTMENTS

Potawatomi Hotel & Casino found natively managing multiple social accounts

cumbersome and inefficient. With so much effort spent planning, scheduling,

and posting social content, there was little time left to focus on improving social

strategy and increasing fan engagement. The casino needed a robust solution

that would allow them to more efficiently create and plan content for each

of their social accounts, ultimately freeing up time to focus on strategy and

engaging with customers.

IMPLEMENTATIONBefore Shoutlet, Potawatomi Hotel & Casino relied on a single spreadsheet passed between

departments to manage their many Facebook accounts in addition to the casino’s other Twitter

and Google+ channels. Because so much time was spent planning content in the spreadsheet,

sharing it interdepartmentally for approval, and finally posting natively to each channel, the

social team lacked the time and bandwidth necessary to get to know fans on a deeper level

and strategize for an effective marketing plan.

Shoutlet Implementation was a strategic process that allowed the casino to be live in less

than three days, and an entire marketing crew educated on the system in less than two weeks.

Potawatomi Hotel & Casino focused on implementing their PR, digital, and social departments

first, to have them working efficiently in the same platform. By introducing the team to Shoutlet

Social CRM and the Calendar, the team could immediately collaborate in one, central location.

Just days after implementation started, Potawatomi Hotel & Casino abandoned their inefficient

spreadsheet for a much more intuitive and inclusive solution in SCRM and the Shoutlet Calendar.

We use Shoutlet to manage multiple social accounts across Facebook,

Twitter, and Google+. The amazing Shoutlet Calendar allows us to collaborate

with other departments, easily schedule content, and see the different posts

going out daily, weekly, or monthly. This has been a great time-management

solution, freeing up more time for our team to develop great content.

Chris Graham Digital Media Specialist at Potawatomi Hotel & Casino

Shoutlet, Inc. 2014 • v14.01 shoutlet.com • facebook.com/shoutlet • twitter.com/shoutlet

RESULTSINCREASED EFFICIENCY BY 75%

Since choosing the Shoutlet solution, Potawatomi

Hotel & Casino has noticed a 75% increase in team

efficiency, transforming their day-to-day social

stresses into a more streamlined process.

With the Shoutlet Calendar, the team now collaborates

with other departments in the company to plan social

content up to a month in advance. Shoutlet’s built-in

workflow approval process allows them to more

efficiently gather approvals necessary to post content

to their multiple social accounts.

An effective social planning process and cross-

department alignment creates an optimized social

experience for fans. Collaborating with other departments

in one, centralized platform breaks down communication

barriers and leads to a more consistent brand message

across the company, with social acting as an additional

tool for promoting company-wide news, contests, and

promotions. The time Potawatomi Hotel & Casino saves

using Shoutlet empowers the team to focus more

attention on strategy and building relationships

with fans.

With Shoutlet, Potawatomi Hotel & Casino now know

their social followers on a deeper level, and have a

firmer social strategy in place to ensure they continue

engaging fans with relevant content.

ABOUT SHOUTLET, INC.Shoutlet is a leading independent enterprise-class cloud-based social marketing platform that

enables marketers to publish, engage, and measure social marketing campaigns and activities

on social media platforms such as Facebook, Twitter, LinkedIn, Foursquare, and YouTube. Its

industry-leading, enterprise class functionality includes tools for social CRM, creative design,

social listening, ads, workflow management, contest design and execution, and top-notch

analytics for easy integration with the industry’s leading web analytics tools from Google

Analytics, IBM Digital Analytics, Omniture, and Webtrends. Shoutlet’s SaaS-based model gives

customers the control and flexibility they want and need, and is rooted in a strategic partnership

that provides the necessary resources and counsel to execute successful social campaigns.

IMPROVEDTIME MANAGEMENT

IMPROVEDWORKFLOW

PROCESS

IMPROVEDSTRATEGIC

INSIGHT

75% INCREASEIN EFFICIENCY

CONSISTENTBRAND MESSAGE

INTERDEPARTMENTALLY