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Online Activities Online Media Mobile Apps & ConnectedTV Mobile Activities & Mobile Media
84%95%
84%95%
29%36%
55%65% 72%
84%
43%54%
70%78%
25%35%
62%71%
52%65%
35%44% 41%
51%
Surf theInternet
Read/Send Email
Listen toOnline Radio
View Video/TV Online
View NewsOnline
View SportsOnline
DownloadMobile Apps
Use a Connected TV
View Emailon Mobile
View News on Mobile
View Sportson Mobile
View Video/TVon Mobile
HOME RENOVATORS are more likely to engage inmobile or digital activity than the general population
Adults 18+
Planning HomeImprovement
source for Home Improvement Ideas and #1 for Southerners planning a project
Where Do Renovators Get Home Improvement Ideas?
1 out of 5Check Social
Media For Ideas
Northeast Midwest South West
Magazines
Store
OnlineSearch
TV
By Region:
55% 49% 39% 40%
38%43% 40% 44%
36% 32%47% 42%
37% 41% 36% 27%
Individuals planning on purchasing a home in the next 12 months are
to carry multiple handheld devices with them
HOME RENOVATORS GO DIGITAL
32% of US users have searched for a local home services
business on their mobile phone
Home Renovators are Digital & Mobile Savvy
...more likely to own
MOBILE DEVICES...
Individuals planning on making a home renovation in the next 12 months are ....
17% more likely than all adults to carry multiple handheld devices with them
Own a Smartphone Own a Tablet
75% 81%
51%60%
Adults 18+ Planning Home Improvement
Sources: IAB 2015, NHCS 2016