- 1. HILTON Hotels & Resorts
2. Hilton hotels group facilitates the complex decision journey
by implementing the following Communication Channels to connect
with the target customers Official site, Tablet app, Site search ,
Reservation, Destination guides & Guest loyalty program SEO,
Email newsletter Go Mobile suites for iphone, ipad & android
appFacebook, Twitter, Youtube, Pinterest Weibo &Tudou 3. Key
digital marketing strategies Global site in many different
languagesSEO, Organic and Paid Search, TrafficHilton customizes
their site experiences under the multilanguage concept which caters
for tourists from all over the world.Hilton purchases their own
brand keywords and does well on SEO of having a very good rank on
many search engines as website traffic and stability are two of the
keys to successful marketing. 4. Email newsletters(Media) ,Hilton
wants to keep updating their loyal customers with the latest
activities, promotions and events of their group by sending them
electronic newsletters.Search platform on their websiteHilton
includes a search platform on their website to make search easier
for customers.Video and photo displaysHilton posts videos and
photos featuring special events and activities happening at their
hotels and resorts. 5. Suggestions for improvement on Social
network channel strategies Hilton hotel has been doing very well on
both main social accounts; Twitter and facebook. However, sharing
customers hotel experiece on platform like Youtube and Vimeo is
also worth considering. Hilton can also create a message board for
guests to leave their comments on their hotel experience (with a
manager to follow up comments. Finally, engaging more on new social
network like instagram, pinterest & google+ may help spread the
name. 6. Where does sharing fit into the decision process? Sharing
on social media platforms will generate more communication with the
customers both online and on mobile platforms (as suggested on the
previous slide). In addition, monitoring and updating information
regularly will provoke sharing. Frequent sharing will increase
customers awareness, bring to better position on search engine,
create quality of the organic search and help increase sale.
http://www.constructionmarketingblog.org/social-media-in-construction-2013-infographic/#.Upy3u8TuIrV
7. Giving the similar strategies and tools, to better compete with
OTAs, Hilton has already started including the following:
Newsletter Royalty Program Video presentation Go mobile (iphone,
ipad and other smart phones) with hilton application Of course, a
continuation to strive for improvements is always needed. 8. Final
conclusion It is vital for hotels to use various electronic
platforms to connect with their customers as the world has become
more advanced on communication technology. It is clear that to
increase sales or to spread the hotel image, hotels need to be
closely connected with people throughout the world. As technology
keeps on advancing and improving, hotels need to invest on keeping
up with new ideas, trends and social media platforms. There is
always room for improvement. 9. Group members IEMI CMH MBA 2B -
Online Business Taweechurn Duangnet, Nokky Kyreicheva Viktoriia
Kwan Chun Wai, Cliff
