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For full talk go to www.g-era.co/happiness_in_gamification
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BEHAVIOURAL GAMIFICATIONOR
WHAT MAKES PEOPLE LIKE YOU
Nikita Kakuev
For
Free Hype
CONTENT
1.What makes people like you?
2.What is Behavioural Gamification?
3.How can Behavioural Gamification help?
HOW TO MAKE PEOPLE LIKE YOU?
MAKE THEM HAPPY!
WHAT IS HAPPINESS?
HAPPINESS
HAPPINESS = GOOD EXPERIENCE
EXAMPLE
EXAMPLE
+
ADDRESS THE “NOW PAIN”
INCREASE HAPPINESS
VS.
PEOPLE DO NOT CARE
HOW?
BEHAVIOURAL GAMIFICATION
GAMIFICATION IS A BUSINESS STRATEGY WHICH APPLIES GAME DESIGN
TECHNIQUES TO NON-GAME EXPERIENCES TO DRIVE USER BEHAVIOUR
GAMIFICATION = ‘HUMAN FOCUSED DESIGN’
GAMIFICATION
BEHAVIOURAL GAMIFICATION
Game Mechanics
Game Dynamics
Feedback
Transparency
AestheticsEtc.
WHAT SHALL YOU START WITH?
Set
Goals
Collect Data / Researc
h
Analyse
Interpret
Design
TestAdju
stImplement
Gather Data / Improv
e
WRAPPING UP!
Find out what happiness is
• Who are your audience?• What is their current psychological state?• What makes them happy?
Make people happy & satisfied
• Choose the actions/factors/motivators that would make your audience happy
• Plan the progression of ‘happiness’
Make people happier & more
satisfied
• Analyse the results• Analyse the behaviour• Improve/Adjust chosen
actions/factors/motivators
Facebook.com/gamifyme @Gamify_Me
+G-EraCo @NKakuev
#PsychologyInBusiness
www.g-era.co
Nikita [email protected]