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���
69%���
of marketers���want to be better���
storytellers.
#pubcon @katykatztx
*Source: Ann Handley, Business.com
There are a lot of tricks ���we can learn���
from the great storytellers ���of the past.
#pubcon @katykatztx
You HAVE to know your personas.
#pubcon @katykatztx*More informa:on on personas and persona problems
Familiarity works because …
#pubcon @katykatztx
• The brain is primed to pay attention to something that it recognizes
• It takes LESS time for your brain to categorize familiar information
• You can create a state of “uncertainty”
Uncertainty is triggered when the brain sees something familiar combined with something unfamiliar.*Source: Dr. Carmen Simons
“You’ll hear so much more of your favorite
music, you’ll think you’re listening to a whole new
recording.”
#pubcon @katykatztx*Source: The Adver2sing Archives
#pubcon @katykatztx
• Reminds us that life is short• Reminds us that dreams come true• Gives us faith to believe in bigger things• Reminds us we matter• Has unexpected twists• Takes us along a journey• Inspires action• Makes us laugh or smile
Content We Crave
• Makes us cry (happy or sad)• Reveals secrets• Surprises us• Reminds us we are unique• Encourages us to never give up• Confirms our assumptions• Challenges our assumptions• Where David beats Goliath
*Source: The Content Marke2ng Ins2tute
���
85%���
of shoppers place color as a primary reason for why they purchase a particular product.
#pubcon @katykatztx
*Source: KissMetrics
#pubcon @katykatztx
• Find It: Buzzsumo• Plan It: Trello• Make It: Content Creation Checklist• Fill It: ProductHunt• Stock It: Pexels• Edit It: Grammarly• Share It: Buffer• Engage: Forums like SaaS.Community
Free Content Marke:ng Tools & Tips