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What I doTilt is the easiest way to collect money from friends for
festivals, cottage weekends, tickets and clubs.
1.What is growth?
Growth is non-traditional marketing that lives at the intersection of marketing,
data and product.
1.throw out the book
The first step to becoming a growth marketer is burning everything people told you about
marketing.*
2. Know your customerWhere they hang out, how they speak, what they do in their spare time, what they read,
what they listen to, what they find annoying about your industry, what their pain is, how
they describe their pain, what they use to solve their pain now, what they watch, what
they are interested in online, where they work, where they play, what slang do they
use, what kind of social media they use, where they get their news, who they admire,
*Except This
integrationsBring users from complementary tools to you
influencer programFind your evangelists
closed referral loopsHave your existing users bring you more users
you try● You just joined a 5 person team as the first growth employee
● Your product is called Pawz
● Pawz is Uber for dog walkers, call a dog walker to your house, have your dog walked that day, track the walk and get feedback from the walker
● Pawz has a built in payments system that bills the owner’s credit card an hour after the walk takes place
● Pawz is in beta with 10 happy customers
● You’ve come on to help Pawz launch in Canada!
● Come up with a 30-60-90 day plan to grow Pawz in Canada on a 10k budget
Thanks!Any questions?
You can find me at:@skstock
resources and junk
✖ Lean Startup Marketing- Sean Ellis✖ The Hard Thing About Hard Things- Ben
Horowitz✖ All Marketers Tell Stories- Seth Godin✖ Zero to One- Peter Thiel✖ The Science of Persuasion ✖ Start with Why - Simon Sinek