Grow Your Business With Facebook Marketing | LeadUp Marketers

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  1. 1. GROW YOUR BUSINESS WITH FACEBOOK MARKETING www.leadupmarketers.com
  2. 2. 1. Facebook Statistics 2. What & When to Post on Facebook 3. Facebook Advertising 4. Facebook as a Part of Inbound Marketing Strategy 5. Q&A AGENDA www.leadupmarketers.com
  3. 3. 1. FACEBOOK RECENT STATS www.leadupmarketers.com
  4. 4. Facebook users Monthly active users in Asia Visit Facebook at least 1 a month Spend on Facebook every day Source: DMR www.leadupmarketers.com
  5. 5. The estimate number of Facebook users in Hong Kong is 4.4 million which is more than 50% of HK population 4.4mln Source: GO Globe web design Hong Kong Company www.leadupmarketers.com
  6. 6. More than 3.1 million people log on to Facebook every day, with users spending on average 30 minutes during each visit 3.1mln Source: GO Globe web design Hong Kong Company www.leadupmarketers.com
  7. 7. 2. WHAT & WHEN TO POST ON FACEBOOK www.leadupmarketers.com
  8. 8. TYPES OF CONTENT FOR FACEBOOK Infographics Funny posts (meme) Videos Ebooks, Guides Blog Posts Case Studies www.leadupmarketers.com
  9. 9. SUCCESSFUL FACEBOOK POST Has a link Is brief - 40-70 characters Gets published at the right time Follows other posts on a regular schedule www.leadupmarketers.com
  10. 10. INCLUDE LINK BE BRIEF Posts with 40 characters receive 86% more engagement Image Size: 1,200 x 628 www.leadupmarketers.com
  11. 11. Source: Orbit Media Studios www.leadupmarketers.com
  12. 12. POSTS UNDER 40 CHARACTERS www.leadupmarketers.com
  13. 13. Get Visual Posts with images see 37% more engagement SOME MORE TIPS Use Hashtags Posts with hashtags see 60% more interactions Be Positive! Posts with exclamation points see 2.7x more interactions Ask Questions Posts that ask questions see 23% more engagement Source: HubSpot www.leadupmarketers.com
  14. 14. WHEN TO POST ON FACEBOOK Source: HubSpot www.leadupmarketers.com
  15. 15. TRY POSTING AT NON-PEAK HOURS After Hours Posts published after hours see 11% more interactions Try Weekends Posts published on Sundays get 25% more interactions Source: TrackMaven www.leadupmarketers.com
  16. 16. 1.When your fans are online 2.What type of engagement is the best for your business 3.What content is the most valuable to you DETERMINE YOUR BEST TIME TO POST SPECIFIC TO YOUR BUSINESS www.leadupmarketers.com
  17. 17. 2. FACEBOOK ADVERTISING www.leadupmarketers.com
  18. 18. WHY ADVERTISE ON FACEBOOK? 1. Grow your community 2. Reach a very targeted group 3. Boost your fans reach and engagement 4. Let them know about your new product www.leadupmarketers.com
  19. 19. SOME STATS Average Cost per Click $0.27 Average CTR 1.5% Facebook Advertisers 2mln Source: DMR www.leadupmarketers.com
  20. 20. TYPES OF FACEBOOK ADS www.leadupmarketers.com
  21. 21. INCREASE VISITS AND CONVERSIONS Link ad Carousel ad www.leadupmarketers.com
  22. 22. CALL-TO-ACTION IS IMPORTANT CTR Increase with CTA 2.85x Most Popular CTA Shop Now Best Performing CTA Learn More Source: DMR www.leadupmarketers.com
  23. 23. PAGE LIKES www.leadupmarketers.com
  24. 24. VIDEO ADS www.leadupmarketers.com
  25. 25. LEVERAGE CUSTOM AUDIENCES www.leadupmarketers.com
  26. 26. WHAT CUSTOM AUDIENCES CAN DO 1. Move leads down the sales funnel 2. Retarget visitors to your website 3. Reach users/customers who dont open your emails www.leadupmarketers.com
  27. 27. EXPAND TO A LOOKALIKE AUDIENCE www.leadupmarketers.com
  28. 28. KEEP IN MIND 1. You will have to manually upload/update data 2. It might take a few hours for Facebook to find people 3. Not everyone will be found 4. Your audience must be > 20 people www.leadupmarketers.com
  29. 29. USE LAYERED TARGETING OPTIONS www.leadupmarketers.com
  30. 30. Women Are Parents From Hong Kong Interested in Diners Frequent Traveller USE LAYERED TARGETING OPTIONS www.leadupmarketers.com
  31. 31. 4. FACEBOOK AS A PART OF INBOUND MARKETING STRATEGY www.leadupmarketers.com
  32. 32. The best way to turn strangers into customers and promoters of your business. Source: HubSpot INBOUND METHODOLOGY www.leadupmarketers.com
  33. 33. Attract your ideal customer or buyer persona by creating content that is valuable and easy for them to find. STEP 1: ATTRACT STRANGERS AND TURN THEM INTO WEBSITE VISITORS. Tools to attract strangers to your site include: Blogging Social Media Keyword Optimization Site Pages www.leadupmarketers.com
  34. 34. Continue to engage with, delight, and upsell your current customer base into happy promoters of your company. STEP 4: DELIGHT CUSTOMERS TO TURN THEM INTO PROMOTERS OF YOUR BRAND. Tools to delight your customers include: Smart Calls-to-Action Social Media Email and Marketing Automation www.leadupmarketers.com
  35. 35. Inbound Marketing is proven to be the most effective marketing method for doing business online www.leadupmarketers.com
  36. 36. VISIT LEADUP MARKETERS LIBRARY www.leadupmarketers.com/free-resources www.leadupmarketers.com
  37. 37. CHECK OUT OUR BLOG blog.leadupmarketers.com www.leadupmarketers.com
  38. 38. ABOUT US LeadUp Marketers is a full-service digital marketing agency, HubSpot partner. Our team develops effective content strategies for forward thinking companies. Want to Step Up Your Digital Marketing? Request your FREE Marketing Assessment with LeadUp Marketers! We will help you excel in digital marketing. CLICK HERE TO GET FREE ASSESSMENT www.leadupmarketers.com