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1. Facebook Statistics
2. What & When to Post on Facebook
3. Facebook Advertising
4. Facebook as a Part of Inbound
Marketing Strategy
5. Q&A
AGENDA
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Facebook users
Monthly active users in Asia
Visit Facebook at least 1 a month
Spend on Facebook every day
Source: DMR
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The estimate number of Facebook users in Hong Kong is 4.4 million which is more than 50% of HK
population
4.4mln
Source: GO Globe web design Hong Kong Company
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More than 3.1 million people log on to Facebook every
day, with users spending on average 30 minutes during
each visit
3.1mln
Source: GO Globe web design Hong Kong Company
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TYPES OF CONTENT FOR FACEBOOK
• Infographics•Funny posts (meme)•Videos•Ebooks, Guides•Blog Posts•Case Studies
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SUCCESSFUL FACEBOOK POST
• Has a link• Is brief - 40-70 characters• Gets published at the right time• Follows other posts on a regular schedule
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INCLUDE LINK BE BRIEF
Posts with 40 characters receive
86% more engagement
Image Size: 1,200 x 628
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Get VisualPosts with images
see 37% more engagement
SOME MORE TIPS…
Use HashtagsPosts with hashtags see 60% more interactions
Be Positive!Posts with exclamation points see 2.7x more
interactions
Ask QuestionsPosts that ask questions
see 23% more engagement
Source: HubSpot
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TRY POSTING AT NON-PEAK HOURS
After HoursPosts published after hours see 11% more
interactions
Try WeekendsPosts published on Sundays get 25% more interactions
Source: TrackMaven
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1.When your fans are online2.What type of engagement is the best for your
business3.What content is the most valuable to you
DETERMINE YOUR BEST TIME TO POST SPECIFIC TO YOUR BUSINESS
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WHY ADVERTISE ON FACEBOOK?
1.Grow your community2. Reach a very targeted group 3. Boost your fans’ reach and engagement4. Let them know about your new product
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SOME STATS…
Average Cost per Click
$0.27
Average CTR
1.5%
Facebook Advertisers
2mln
Source: DMR
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INCREASE VISITS AND CONVERSIONS
Link ad Carousel ad
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CALL-TO-ACTION IS IMPORTANT
CTR Increase with CTA
2.85x
Most Popular CTA
Shop Now
Best Performing CTA
Learn More
Source: DMR
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WHAT CUSTOM AUDIENCES CAN DO
1. Move leads down the sales funnel2. Retarget visitors to your website3. Reach users/customers who don’t open your emails
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KEEP IN MIND…
1. You will have to manually upload/update data2. It might take a few hours for Facebook to find people3. Not everyone will be found4. Your audience must be > 20 people
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Women
Are Parents
From Hong Kong
Interested in Diners
Frequent Traveller
USE LAYERED TARGETING OPTIONS
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4. FACEBOOK AS A PART OF INBOUND MARKETING
STRATEGY
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The best way to turn strangers into customers and promoters of your business.
Source: HubSpot
INBOUND METHODOLOGY
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Attract your ideal customer or buyer persona by creating content that is valuable and easy for them to find.
STEP 1: ATTRACT STRANGERS AND TURN THEM INTO WEBSITE VISITORS.
Tools to attract strangers to your site include:• Blogging• Social Media• Keyword Optimization• Site Pages
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Continue to engage with, delight, and upsell your current customer base into happy promoters of your company.
STEP 4: DELIGHT CUSTOMERS TO TURN THEM INTO PROMOTERS OF YOUR BRAND.
Tools to delight your customers include:• Smart Calls-to-Action• Social Media• Email and Marketing
Automation
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Inbound Marketing is proven to be the most effective marketing method for
doing business online
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VISIT LEADUP MARKETERS’ LIBRARY
www.leadupmarketers.com/free-resources
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ABOUT US
LeadUp Marketers is a full-service digital marketing agency, HubSpot partner. Our team develops effective content strategies for forward thinking companies.
Want to Step Up Your Digital Marketing?
Request your FREE Marketing Assessment with LeadUp
Marketers! We will help you excel in digital marketing.
CLICK HERE TO GET FREE ASSESSMENT
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