Sheraz Ahmed 3840/FMS/BBA/F13Waqar khan 3854/FMS/BBA/F13Atif khan 3872/FMS/BBA/F13

Group member's:

Topic:

Table of Contents: Introduction Mission & vision Pest Analysis Competitive

Analysis Products Focus broad

categories

7’ps of services marketing Achieve competitive

Advantage Designing the service

concept Flower of services in

Gourmet New service development Distributing services

Introduction:

History:In the area of

Ich’chra, Lahore, GOURMET took start

with a small shop

Gourmet Means

:

“A person like having good and quality food”

Chaudhary Muhammad Nawaz Chattha, the Founder and Chairman of GOURMET, started his journey with the unique concept of hygienic

and healthy food

Area of Choice:We Choose Gourmet Sweets and Bakers

Mission Statement: “In this age of rapidly changing life

styles consumers are driven to change their eating habits constantly.

Vision Statement:“The vision of GOURMET, throughout

these years was to provide a quality food in affordable prices. That’s why where ever the market inflation went GOURMET never broke its rule”

Pest Analysis:

The Pest Analysis of Gourmet is : Political Economic Social Technological

Competitive Analysis:Here are the competitive Analysis of Gourmet:

There are two major competitors of Gourmet

products:Here are some products of Gourmet sweets and Bakers: Branded soft drinks, Beverages, Mineral water Dairy products. Biscuits Bread &Rusk Burger Cakes Doughnuts ice cream Milk Sandwiches Sweets

Focus broad categories:

People/ Person Possession

People / PersonProcessing

PossessionProcessing

Mental StimulusProcessing

Intangible Actions Information Processing

Tangible Actions

Intangible Actions

7’ps of services marketing :

Here are 7’ps of services marketing and Gourmet: Product Price Place Promotion Positioning People Process Physical environment

Achieve competitive Advantage:

Breadth of Service offering

Num

ber o

f Mar

ket S

erve

d MarketFocusedFully Focused(Service and

Market Focused)

Unfocused(Everything for Everyone)

ServiceFocused

Few

Man

y

Designing the service concept:

There are three designing the service concept of Gourmet:

Core product/service, Supplementary services, Delivery processes.

Flower of services in Gourmet :

New service development :

New service development in gourmet based on some points such as: Innovation Style change Service improvement Supplementary services Process line extension Service line extension Major service innovation

Distributing services : Distributing services based on what is distributed How to be distributed Where to be delivered What should service to be delivered

Message from the Chairman:

For us Gourmet is not just a family business, it is a family legacy of public interest that we value, safeguard and promote wholeheartedly.I wish and sincerely pray that we stay rooted to our priceless principles and continue to serve people with the same level of passion, precision and perfection that is a trademark of Gourmet.

a

Ice Cream

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