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How to setup annotations in Google Analytics
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Google Analytics - Annotations
Google Analytics does require some details. Using annotations is a great way to keep tabs on why certain events occur. Was there a public announcement that caused a huge spike in traffic? Did a slump coincide with a less-than-successful email campaign? It’s important to remember that annotations can help.
Google Analytics - Annotations
Annotations are notes that can be added to a Google Analytics reporting graphs to explain the rise or fall in traffic, make account managers aware of specific campaigns that launched on a specific day, and just about anything else you want to make note of directly within Google Analytics.
Google Analytics - AnnotationsGoogle Analytic Annotations appear as a speech bubble icon at the bottom of an analytics graph. In the image below, you will see the peaks in the graph have their own annotations.
Google Analytics - Annotations
Reading annotations is easy, just click on the downward arrow tab icon beneath the graph. You’ll see a list of all annotations made within the specified time period. Annotations can be set to “Public” or “Private,” allowing you to control who sees what. To create a new annotation, simply click “Create new annotation” on the right above existing annotation authors’ email addresses.
