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Ann Moller & Laura Dawson Good Editing Is The Best Marketing May 15, 2014

Good Editing Is The Best Marketing

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Page 1: Good Editing Is The Best Marketing

Ann Moller & Laura Dawson

Good Editing Is The Best Marketing

May 15, 2014

Page 2: Good Editing Is The Best Marketing

Experience the DCL Difference

DCL blends years of conversion experience with cutting-edge technology and

the infrastructure to make the process easy and efficient.

• World-Class Services

• Leading-Edge Technology

• Unparalleled Infrastructure

• US-Based Management

• Complex-Content Expertise

• 24/7 Online Project Tracking

• Automated Quality Control

• Global Capabilities

Page 3: Good Editing Is The Best Marketing

Valuable Content Transformed

• Document Digitization

• XML and HTML Conversion

• eBook Production

• Hosted Solutions

• Big Data Automation

• Conversion Management

• Editorial Services

• Harmonizer

Page 4: Good Editing Is The Best Marketing

We Serve a Very Broad Client Base . . .

Page 5: Good Editing Is The Best Marketing

. . . Spanning All Industries

• Aerospace

• Associations

• Defense

• Distribution

• Education

• Financial

• Government

• Libraries

• Life Sciences

• Manufacturing

• Medical

• Museums

• Periodicals

• Professional

• Publishing

• Reference

• Research

• Societies

• Software

• STM

• Technology

• Telecommunications

• Universities

• Utilities

Page 6: Good Editing Is The Best Marketing

Introduction

• www.dclab.com/resources/surveys/dcl-bowker-2014-digital-publishing

Page 7: Good Editing Is The Best Marketing

Ann Moller & Laura Dawson

Page 8: Good Editing Is The Best Marketing

Types of Editing

Page 9: Good Editing Is The Best Marketing

Developmental Editing

Page 10: Good Editing Is The Best Marketing

Copy Editing/Line Editing

Page 11: Good Editing Is The Best Marketing

Fact Checking/Legal Vetting

Page 12: Good Editing Is The Best Marketing

Style Guides

Page 13: Good Editing Is The Best Marketing

Common Problems

Page 14: Good Editing Is The Best Marketing

Professional Presentation

Page 15: Good Editing Is The Best Marketing

Accepting Constructive Criticism

Page 16: Good Editing Is The Best Marketing

Q&A

Linda Cassola

Senior VP of Sales and Marketing

[email protected]

Laura Dawson

Product Manager, Identifiers

[email protected]