https://www.digitalsearchgroup.com.au/

Working with

Agencies? Multiple

Here’s How to Avoid Conflict

For those marketing managers that work alongside multiple agencies to get their work done, it can be difficult to maintain a productive harmony between them. Bottlenecks, disagreements, and differing standard operating procedures used by each firm can cause a great deal of conflict, slowing work down and feeding miscommunication. Here are some ways to avoid that, brought to you by a professional provider of Sydney SEO services –DigitalSearchGroup.com.au:

Avoiding clashes between SEO and PPC…SEO refers to Search Engine Optimisation.PPC refers to Pays per Click advertising.Changes made by the PPC team could have a

direct effect on the Google Shopping campaigns.

Good communication is essential to avoid this.

Deciding who takes charge of various activities…The competitive market might cause clashes

between firms that feel they should deal specifically with certain tasks, and may even suggest that others do it their way.

This might hold back and undermine the efforts of the other agencies.

Often enough this could cause agencies to feel that they need to prove their effectiveness by damaging the efforts of other firms on the team. This can cause a lot of conflict in the process.

The only way to work through this kind of conflict is to ensure good and honest communication between the various firms and the customer.

Bigger, more complex teams can lead to creative blockages…Creative design work which is meant to be set

up by one of the team players can cause problems for other areas of production if it is not prioritised by them.

This, as you could imagine, will result in a bottlenecking of unfinished

work, slowing the process down greatly.

Instilling the notion that each productive entity is not a competitor but a crucial cog in the machine can help alleviate this conflict.

As always, clear and consistent communication is necessary to keep the wheels turning.

Having larger teams and multiple agencies working on the same project can be beneficial, but if it is managed poorly, can feel a lot like trying to look after a playground. When selecting an agency to add their expertise to the pool of marketers on your project, it is good to ensure that they are team players, communicate well, and have a good understanding of their expectations, roles, and duties on the project. Though these roles should not be completely static, since there may come a point in the project where you need the dynamic to change a little, and all the agencies should be ready for that. For more information on what should be expected from the various agencies, contact DigitalSearchGroup.com.au, an all-inclusive digital marketing agency, for advice.

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