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#SMX #31B @John_A_LeeHow to Manage Your Advertising Images and Keep Your Sanity!
Getting Images Right in Paid
Search
#SMX #31B @John_A_LeeHow to Manage Your Advertising Images and Keep Your Sanity!
Getting Images Right in Paid
Search
#SMX #31B @John_A_Lee
Who Is This Guy?Managing Partner – Clix MarketingDigital Advertising Geek Emphasis on “Geek”Prior Sentences Served: Hanapin Marketing WordstreamWriter: Search Engine Watch, ClickZ, Clix
Marketing Blog, The SEM Post, Acquisio Blog, PPC Hero
Speaker: SMX, SMX Social, SES / ClickZ Live,
HeroConf, State of Search, Acquisio User Summit, Bing Ads Connect
#SMX #31B @John_A_LeeSo Many Images to Manage. So Little Time.
#SMX #31B @John_A_Lee
DisplaySocial
…and yes, Search
You Work in Digital Advertising? You Deal With Images.
#SMX #31B @John_A_LeeHow to Manage Your Advertising Images and Keep Your Sanity
Manage the Chaos
#SMX #31B @John_A_Lee
Make Files Easy to Share Make Files Easy to FindHave an in-house server? Great! Working with multiple vendors? Than cloud storage is the way to go!- Easy long term storage.- Easy to share via secure links
(don’t worry about file size caps in email).
- Anyone can access via the web.
Mo’ Images + Mo’ People = Mo’ Problems
File names matter, folks.Pick a nomenclature that you, your team, your vendors and anyone else understands.What to include?- Dimensions (e.g. 1200x628)- Channel (e.g. Facebook, Display,
etc.)- Theme / Ad Flight (e.g. Holiday
Ad Set 1)
#SMX #31B @John_A_LeeTools for Last Minute Tweaks (or Make ‘em Yourself!)
…or just keep a designer in your back pocket!
#SMX #31B @John_A_LeeHow to Manage Your Advertising Images and Keep Your Sanity
Yes, Image Size Matters
#SMX #31B @John_A_Lee
Facebook has 5+ sizes.Twitter 2+.Bing (yes, that Bing) 4.Display is at like, what, 20?!?!?
I got tired of looking things up. So I made a list!http://bit.ly/common-image-sizes
So. Many. Sizes. How the Heck Do You Keep Track?
#SMX #31B @John_A_Lee
Huddle up with your design team and discuss efficiencies.- 1200x628 = Facebook,
Yahoo, Bing- Squares! 1080x1080 begat
600x600 begat 300x300 = Facebook, Instagram, Yahoo, Bing, display
- Keep a square logo handy, often 50x50 or 144x144
Work Smarter, Not Harder
Iimage source: entrepreneur.com
#SMX #31B @John_A_Lee
Yes, you can repurpose sizes for multiple channels or placements.1st, make sure they are appropriate in context to placement and device.- Facebook Newsfeed vs. Right
Placement- Resizing a large rectangle to
fit LinkedIn’s 180x110 size. - Anything sized for mobile
display.
One Size Fits Most; Optical Delusions
#SMX #31B @John_A_Lee
Want Display Ads, But Lack Time or Resources?
Create the 3 Most Popular Sizes
#SMX #31B @John_A_Lee
Lack Time and Resources, But Still Want ALL THE ADS?Get All The Ad Sizes AND MORE With the AdWords Ad Gallery!
HTML 5 Ads.Responsive Design For All
Ad Sizes.Customize Colors, Images,
Copy.
#SMX #31B @John_A_LeeHow to Manage Your Advertising Images and Keep Your Sanity
Images in Search
#SMX #31B @John_A_Lee
800x800: Suggested minimum size.At least 75% product. #nofluffInvest in high quality, high resolution photos.- Why? In addition to Shopping Ads, your product feed pushes images to larger format Display/Facebook Dynamic Product Ads.
Images in Shopping Ads
#SMX #31B @John_A_Lee
Serve an image with text ads in the Bing search results.4 possible sizes.- Instructions say to upload
1200x628 image and crop down.
- Bing reps say create custom image for each size.
Image Extension also serves as basis for Bing’s Native Ads.
Bing Ads Image Extension
#SMX #31B @John_A_Lee
Now The Future
Bing Ads Image Extensions Open a World of Possibility
#SMX #31B @John_A_LeeSEE YOU AT THE NEXT #SMX!
Thank You!
Questions?@john_a_lee
