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Nicole PrzybylskiMarketing DirectorSriboga Food Solutions
FOOD CONTENT IS KING!
WHO AM I? • Leading 'Smarketing' at Sriboga
Food Solutions
• Our clients include the biggest names in food service & manufacturing like Jco, Bread Talk, Sushi Tei, Bread Life, GFC, Solaria, Nisshin, etc.
• Consumer Centric Design / Consumer Engagement methodologies
As a new brand, Sriboga Easy Mix wants to stand out from the competition and be a premium brandWith a limited marketing budget, we need to be more targeted and very effective in directly reaching out our target audience
Build a platform that sustains our marketing for the long term
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OPPORTUNITIES
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FOOD VIDEO CHANNEL IS A BLUE OCEAN, AS MOST BRANDS ARE DOING ME TOO BRANDED VIDEO CAMPAIGN
Video as a higher quality medium is more
engagingYouTube is a competitive platform
with more cost effective adsApproximate cost per
view is IDR 200-400
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INTRODUCING MARIMASAK.TV
4,114,215 video views
5,428 video subscribers
37,367 social followersIDR 413 cost per
view(with production cost)
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SHOWING RANGE OF COOKING SHOW, FROM ENTERTAINMENT TO HOW-TO & RECIPES
1,885,000video views
1,030,000video views
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HOW WE DO IT
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INNOVATE ON PRODUCTION TO GET VOLUME AND CONTENT CONTINUITY
Setting up our own studio for shooting
Maximize shooting day to get volume: 1 day for 1 month content
Upfront payment & get better production rate
Results: cutting cost by at least 50% & ongoing video content
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MAKING PARTNERSHIP FOR COST-EFFECTIVE PRODUCTION & MONETIZE IN THE FUTURE
Making sponsorship packages to offset production cost
Creating partnership deals to support our distribution channels
As our channel gain audience, our marketing now becomes our assets
to sell sponsorships for brands
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BECOME THE OVERARCHING CONTENT MARKETING PLATFORM ACROSS COMPANIES Starting with one brand, eventually
MariMasak.TV becomes the channel to feature all our other brands
Long-term, as we’re building audience and credibility, this will become platform that helps our
businesses to grow, from B2B to our culinary e-commerce
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Focus on growing audience
Strategic partnership and cross promotion
Monetize from sponsorships
THIS IS A LONG TERM GAME TO ROI, BUT HITTING YOUR MILESTONE WILL KEEP YOU ON TRACK
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THANK YOU