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Interactive
with ion interactive
ContentMarketing
Interactive Content:Browser-based digital content
experiences designed for visitor participation
Interactive content typically includes a feedback loop in which the outcome of the experience is directly impacted
by the interaction of the visitor.
Think: Quizzes, calculators, configurators, assessments, interactive white papers, etc.
Interactive Content: Generates more qualified leads Increases content engagement
& consumption Improves sales & marketing
alignment Provide rich content
measurement & insights
Interactive Content Solves forToday’s Marketing Challenges
Marketing today… Marketing with interactive content…
85% of content marketers cite lead generation as a top goal.
Interactive content is 2x more effective at generating conversions as static content.
78% of marketers cite lead nurturing as a top goal.
93% of marketers say that interactive content effectively educated their buyers.
77% of marketers cite brand awareness as a top goal.
88% of marketers say that interactive content helped them stand out from their competition.
76% of marketers cite engagement as a top goal.
Interactive content is 2x more effective at being shared than static content.
65% of marketers cite challenges with content measurement.
Interactive content is inherently more measurable that static content.
Only 36% of marketers report using interactive web elements.
But 91% of buyers state they prefer interactive and visual content.
How We Help
AGILECreate and launch interactive content fast from our Quick Start Cloud without developers or code. Or start from scratch and indulge your imagination. Either way, you’re a lean, mean interactive marketing machine.
FLEXIBLENo-code, logic-driven, personalized, integrated content experiences.
BEAUTIFULSatisfy the highest aesthetic and interactive expectations with elegant, responsive, modern experiences.
EFFECTIVEUsing our testing and measurement features, perform at new levels of engagement, consumption and conversion — with crystal clear transparency.
INSIGHTFULMeasure content performance in ways that help you understand consumption to revenue.
INTEGRATEDShare information across your marketing technology ecosystem to ensure actionable data is anywhere and everywhere it needs to be.
MANAGEDGive us your content; we'll give you modern, effective interactive content experiences. Our professional services take you from strategy to concept to launch.
Customer StoriesHundreds of brands rely on ion interactive’s platform and
services to differentiate, engage and convert their customers with interactive content experiences.
350REVENUE
Genworth used ion interactive to drive a 350% increase in digitally-driven revenue.
+%
70 %
CONVERSIONBloomReach used ion interactive to launch an interactive quiz that converted at 70%; was 60% more effective at lead-gen and
40% more effective at nurture.
10X OPPS
Dell attributed a 10X increase in sales opportunities to their ion interactive relationship.
TO MARKETPlymouth Rock credits ion interactive with
a 17,900% increase in speed to market, along with a 300% increase in quotes, and
a 30% reduction in cost per quote.
179X SPEED
73 %
73% of our customers report at least doubling their online conversion rates.
90 %
90% of our customers report positive return on their ion interactive investment.
content marketingacross the organization
ion interactiveTRANSFORMS
What can you createwith ion?
Quizzes are addictive little buckets of fun that can generate leads and social shares at pretty amazing rates. People like to compete to win recognition
almost as much as they love to compete for more tangible prizes. Use early in the buyer’s journey.
Quizzes
Lookbook
Lookbooks slice straight through the verbal clutter with powerful, attention-grabbing visuals. Early in the journey, they provide visually-driven products or
concepts with an engaging, simple canvas. They can also result in strong social sharing and lead-gen performance. Use in all stages of the buyer’s journey.
Interactive Infographic
Interactive infographics turn facts and soundbites into engaging and entertaining fun. Using them early in the buyer’s journey generates social sharing. They are also highly
measurable — revealing which factoids are most compelling for people. Use early & mid in the buyer’s journey.
Assessments
When it’s time to truly engage in a useful dialogue, it’s time to put assessments to work. They’re strategically designed to identify pains and opportunities while
providing genuine value and recommendations to buyers. Assessments are great for engagement for early stage buyers and for education of a middle stage buyer.
Calculators
When you want to illustrate potential quantifiable outcomes, calculators are the go-to interactive content experience. They can provide compelling, hard evidence that builds credible need in the critical nurture period between
attention and action. Use mid to late in the buyer journey.
Solution Builders
Solution builders answer the question — what is right for me? The help the buyer understand conceptually what they need. This makes solution builders invaluable
in mid-journey qualification.
Configurators
Configurators are a specific version of solution builders — enabling buyers to match their needs to your product, service or solution. This provides
immediate feedback to marketing and sales to qualify and surface the most qualified prospects. Use late in the buyer’s journey.
Online eBooks
Great for longer format content. It’s especially effective as a 'create your own story' version where the behavioral feedback loop to sales and marketing illuminates
pains, opportunities and qualification. Use early to mid in the buyer journey.
Interactive White Papers
The ‘snackable’ version of eBooks can provide snippets of expandable content allowing the visitor to determine how deep they want to go. They’re highly
visual, typically including several engaging elements including content quizzes, very effective at allowing visitors to step through your story, and can surface
great behavioral insights to sales.
https://meet.ioninteractive.com/interactive-content-customer-examples
Please check outmore customer
examples:
“The writing is on the wall: interactive
content is the future of content marketing.’’
BuzzStream
