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PPC
Pay Per Click or Paid Search Advertising
What did the paid search advertiser say to the potential customer?You just got served.
Components of a Paid Search Account
• Campaigns• Ad Groups• Keywords• Negative Keywords• Ad Text• Landing Page
Metrics
• Clicks• CTR• Cost-per-click• Impression Share• Average Position• Quality Score• Conversions• Bounce Rate• Time on Site• Pages Per Session