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From "SEOs Give Up Their Best Tips" sessions at SMX Israel 2014, this is RankAbove CTO Eli Feldblum's best SEO tips and tricks. These are all simple and clear SEO techniques you can employ today for your site or your clients' sites.
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Get Rich Quick!Easy & Fast SEO Tips
SMX Israel 2014
About This Presentation• Free Traffic for
eCommerce sites!• The secret Macy’s
doesn’t want you to know about!
• How HappyPlace tricked you!
• Valuable links on your own site!
• One weird trick your agency doesn’t want to know
• But wait! There’s more!
About Me
• Eli Feldblum• CTO & Founder of
RankAbove• [email protected]• @FeldBum• 050-333-0915 (Israel)• 201-815-9467 (US)
The Coupon Page
For almost every retailer, the most popular branded searches (and often the most popular searches) are for coupons and discounts. Why give that away to RetailMeNot?
The Coupon Page
You don’t even have to offer coupons!
Macys.com Secret Navigation
There is a Macys.com you never see—unless you come from search. And it’s the perfect combination of SEO and usability.
Macys.com Secret Navigation
There is a Macys.com you never see—unless you come from search. And it’s the perfect combination of SEO and usability.
Macys.com Secret Navigation
But it doesn’t sell quite as well as Macys.com’s regular category pages.
Vs.
Macys.com Secret Navigation
So:• They link to it contextually, but not
overtly• They use it primarily where they don’t
have categories or subcategories (like cocktail dresses)
• Once the bot gets to /SLP/, it stays there. And it likes it.
The Never-Ending Page
We all wants links, shares and other social metrics for our articles. But how can your smaller site get as many likes, tweets and links as the big guys?
The Never-Ending PageJust run the same article forever. Or at least, on the same
URL.
The Basics
Let’s go back to basics. Remember everything we started doing, before we got distracted by fun tactics. That stuff still works really well.
The Basics: Internal Links
In fact, many of you don’t even need more links, just better and more consistent internal linking.
The Basics: Titles
Make sure your titles match what your customers search for. Is that dress “pistachio?” Nobody searches for a “pistachio” dress. It’s green. Called your TV movie “The TLC Story?” Great. Everyone is going to search for “TLC movie.”
The Basics: Content
I know it’s a pain, but if you just use manufacturer descriptions, no one will find your products. Fill in the gaps left by manufacturers, and you may get some internal link opportunities too.
But Wait, There’s More!
Knowledge Graph
Use Wikipedia, Freebase and Google+ to get more visitors and incredible exposure.
Authorship
More people will click through to your articles if your beautiful punim are next to your link.
C’mon. Where would you click?
