1. get people to open your emails Tips For Writing Effective Email Subject Lines Finding New Lands iViai| Lands Technologies A I . _I

2. ONE OF THE MOST IMPORTANT ELEMENTS OF EMAIL MARKETING IS WRITING SUBJEOT LINES THAT OET PEOPLE TO OPEN YOUR EMAILS.

3. HOW MANY TIMES HAVE YOU RECEIVED A MARKETING EMAIL FROM SOMEONE AND NEVER OPENED IT?

4. CHANCES ARE MORE THAN . ONCE, AND MORE THAN UKELY, IT'S BECAUSE THE SUBJECT mmmme I c

5. EFFEOTTIIE EMAIL SIIBJEGT LINES TTIAT GET YOUR SIIBSORIBERS TO OPEN YOIIR EMAIL?

6. til Heep the subject line short

7. Ideally, you should keep your subject line to 50 cncirocters or less.

8. Il'T TCICII, the SIWOTEGF, the DGTIGTI

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10. It is tempting to write your email subjects in oil cope with exclamation points ot the end, but this is one of the most Ineffective ways to craft 0 subject line.

11. it mdkes your email look spdmmy, so keep the exclamation points dnd copitdi letters to 0 minimum.

12. S 113 Oont use certain words A

13. Studies have SITOWi'T EIWOTI CGTEOIFT WOi'dS TIUITT SUDSCFIDGFS Off.

14. These words include free, "help, " "assistance, " and donate. { r , _ . , . I irii ii TTT ii I ti

15. 114 Tell, clont sell

16. @ Your subject line should tell what the email is about, not sell something. . a~ . ;;. ..= A. . . _ an . -4 __ _ _ A " - - / car" 1 ' - $1-. " i .2. / " 9- a'n-. :ke---'--s-v-. - . _ If, . - 4; I

17. if you're emailing about a new product or service, then focus the subject line on the benefits of your new product.

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19. R5 i"isIi cs. question

20. One of the most effective techniques for writing a subject line is to ask your subscriber 0 question that he/ she will answer yes to. ~. _

21. By crafting a yes question, your subscriber will want to see how you can fix his/ her problem.

22. For example, "Are you tired of starving yourself to lose weight? makes the reader say "YES! " and want to learn more about your email. / I;/7// /// /U / / 1 N / ///70 NW / 5 / H . M, / /7// / , ( ii/ /// /// / is % / / / /H g / /// / H - c9 g / //}/ /// /// /,, /// ./> V 37/ / Hz N i / N- at Q / // // { / / /// / ~/ ' I T / W / /C , .-, v_ / : _ i I v~ . , N I I / /// I, *

23. #6 Say something obscure

24. I. 'I'xS A YSTERY l Pique your subscriber's interest by being a little obscure in your subject line.

25. 7 ,3 For instance, if you are emailing people about a 3 .9 free ebook, use a subject line such as "I poured I2 my brain into this. " People will be naturally curious I I . A about what you "poured your brain into. .1 '

26. 0. #7 Start a thought

27. I-IEIGHTEN YOUR Sins I Another tactic is to write your email subject as a start of a thought - sort of C1 "flll ih the blank for the reader to complete.

28. Let's say you are emailing about a new webinar. @

29. Your subject line may be "Aren't webinars great when. -. or The one great thing about webinars ls. ... " See how these subject lines make people want to learn more?

30. til} (recite ca sense or" urgency

31. People have a natural inclination to not want to miss out on something, and you can tap into this feeling with your email subject line.

32. Be careful, though, not to sound too sales-y or desperate. / .-, __; ._; r

33. _ '3'-It For example, 3 . . P if today is the last day for a special discount, ' ' try an email subject line like . _ "I would hate for you to miss this. That will inspire a reaction more so than . y , Today is the last day of my special discount.

34. till The FROM line is equally important

35. Hand in hand with an effective subject line is an appropriate "from" line.

36. Q/ _inI. ,~z/ /.' 5!, /(4rj, g, l'-i, :i- : l .1?! Danytas / :;n_> wt, E I I , .' I Unless you are a big A . brand avoid using I Z-2 - 1 . . F? q _ my gt: on? was jg$lll"" lropicanc / T T your company namei ' in the from line. TBL= r~= uKFEl: =, Ul'3; ,'-'f; ;' NE WRIGLEY ' "': :fP"_5l'. -"* I7/7II;5L7l Trident -vt= t='= i ml . L E Green Ch E , I, fe/ age . . B X. I . (;, -mt eenos czar; : 31- ~. com; evian -Wu . ~ ~,

37. instead, use your first and last name just as you would if you were sending out personal emails.

38. WHEN GRAFTING AN EMAIL MESSAGE, SPEND AS MUCH TIME W _, RITING THE SUBJECT LINE AS iii--. ;F~ Nieetat , . 3;/ .2 3: Li Ml if a E? . "'j. " I I g i t ? imq~ 7 . . . . . L . t 1: " I ' W

39. EA some EXPERIMENTWITH THETVPESOF thing EMAIL SOBJEOTS THAT IliOli| ( news iizsriiiirii vuuiiAuiiiisiii: E.

40. WHILE THERE IS A LOT or DATA ABOUT EFFECTIVE SUBJECT LINES, THERE IS NO TRUE FORMULA, AS IT DEPENDS ON YOUR i3usiiiiEsrs, MESSAGE AND AUDIENCE.

41. HOWEVER, ONCE YOU MASTER THE ART OF EMAIL SUBJECT LINES, YOUR EMAIL MARKETING STRATEGY WILL BE ONE OF THE MOST COST EFFECTIVE 8 PRECISE TOOLS IN YOUR MARKETING ARSENAL. EA Finding New Lands Ma i I Lan ds Technologies

42. Hes we do email marketing uzz I Marliet Research and Pinalyticsl New Product Testing and launch Generate leads I Promote Hour Brand I Increase Sales Per (ustomer I Generate Tratlic and (reate 5 Finding New Lands lViaiiLands Technologies G)@ i_' A I I

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