Get More Online Reviews for Your Business without Breaking the Rules

How to Get More Reviews Without Breaking the Rules PRESENTER: Josh Ades MODERATOR: Alex Vaccaro

http://www.connectivity.com/

http://www.connectivity.com/about-us/

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Connectivity Josh Ades Content Marketing Manager BUSINESS OBJECTIVES FOR CLIENTS:

Provide marketers with engaging content that focuses on the specific needs of businesses that have physical locations BIO:

-  Former co-leader Los Angeles Hubspot user group -  Joined Connectivity in 2014 to oversee content creation and strategy -  Drives online leads (and an ‘03 Prius)


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Agenda 1.  More Reviews Than You Think 2.  10 Impactful Review Sites

3.  Case Study: Zoo Printing 4.  Make Review Sites Work for You

5.  Get More Positive Reviews 6.  Q&A



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Two Maids and a Mop GOAL: A 1% ONLINE REVIEW RATE “If we can get three to six reviews out of the 300 customers we have each day, then those reviews on a daily basis will provide exponential growth for us,” he says, noting that his company’s annual revenue has grown from $500,000 to $5 million since dedicating 100 percent of its marketing budget to gathering online reviews.

From: http://www.entrepreneur.com/article/234979



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More Reviews Than You Think 1

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People post reviews everywhere

1. MORE REVIEWS THAN YOU THINK



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Get Engaged 1)  Use personal and friendly language

2)  Stay positive

3)  Listen…really listen

4)  Avoid cutting and pasting generic replies

5)  Offer solutions

6)  Think from the other person’s perspective

7)  Be a part of the community




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And sometimes they don’t write anything Even photos customers post can make a big impact on your business, whether they mention your business directly or not




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10 Impactful Review Sites 2

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2. 10 IMPACTFUL REVIEW SITES

Start with Your Niche The major review sites matter to everyone, but niche sites like Open Table and WebMD only matter to certain industries. Be sure you’re visible and handling reviews appropriately on these sites.



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The Big Sites




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Don’t miss these sites




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Case Study: Zoo Printing 3

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3. CASE STUDY: ZOO PRINTING



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Big Question: Did we pay Yelp?




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…but it didn’t matter




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Asked for Reviews




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After only a few weeks, our new 4.5 star rating fell back down to 3.5 stars.

Consistency is Key




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Control the Page





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Culture Shift




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Make Review Sites Work for You

4

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Quick Fact

4. MAKE REVIEW SITES WORK FOR YOU

Yelp alone boasts more than 53 million reviews and an average of 120 million unique visitors monthly. FROM: http://www.entrepreneur.com/article/234979



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Benefits of Paying




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Non-Advertiser




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Using the Call-to-Action




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Not Just Yelp




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Get More Positive Reviews

5

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Quick Fact

5. GET MORE POSITIVE REVIEWS

“Not only does getting as many reviews as possible help tell your story, it also brings you up higher on the pages when people search for your type of business” FROM: Kristen Schiele, assistant professor of marketing at Woodbury University in Burbank, CA



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Strategies 1)  Control your page

2)  Improve your business

3)  Ask for reviews

4)  Be consistent

5)  Create a campaign

6)  Open every door




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Things to Avoid 1. Never offer an incentive of any kind for positive reviews

2. Be smart about asking friends, family or co-workers to post reviews

3. Don’t react harshly to negative reviews

4. Never offer an incentive of any kind for removal of negative reviews




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Creating a Campaign




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Open Every Door




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Be Transparent and Share Don’t hide your previous mistakes, share them




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See?




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Connectivity Rules Recap DO: 1)  Control your page

2)  Improve your business

3)  Ask for reviews

4)  Be consistent

5)  Create a campaign

6)  Open every door

DON’T: 1. Offer incentives for positive reviews

2. Ask all your friends, family or co-workers to

post reviews

3. React harshly to negative reviews

4. Offer incentives for removal of negative reviews




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Review Solicitation




Q&A #ConnectivityRules

