GET FOUND ON GOOGLE SEARCH & MAPS

By Stephanie Hooper

GOOGLE MY BUSINESS Google My Business puts your business info on Search, Maps and Google+ so that customers can find you, no matter what device they are using.

IT’S IMPORTANT THAT YOUR BUSINESSES INFORMATION APPEARS CORRECTLY WHEN PEOPLE SEARCH ONLINE

Research shows that 97% of consumers use the web to find local goods and services.

ONLY 37% OF BUSINESSES HAVE CLAIMED A LOCAL BUSINESS LISTING

GOOGLE SNACK PACK DESKTOP

“Local Pack” now showing only 3 results is being called a Snack Pack

GOOGLE SNACK PACK ON MOBILE

• The Map and 3-Pack shows below paid ads with condensed GMB listings followed by organic listings

• Clicking a listing takes you to the full GMB Listing

• If you click on More it takes you to the 20-pack

BRANDED RESULTS FOR DESKTOP

• Shows the Knowledge Graph to the right of organic search results

• Photos / Map / Street View

• Stars Rating• Address / phone

number/ Hours• Reviews

BRANDED RESULTS FOR MOBILE

• Top Listing is condensed GMB listing with link to full listing and organic results below

• Large Call, Directions, Share, and Website Buttons

• Reviews• Address and Hours of Operation

WHY RANKING IN MAPS MATTERS

RELEVANCY, DISTANCE & PROMINENCE MATTERRelevancy: This describes how well a

listing matches a search. If your listing is detailed and up to date it is more likely to show up in search.

Distance: Just like it sounds -- how far is each potential search result from the location term used in a search? If you don't specify a location in your search, Google calculates distance based on what it knows about the searcher’s location.

Prominence: This describes how well-known or prominent a business is. This is based on information Google finds about a business from across the web (like links, articles, and directories).

CLAIMING YOUR LISTING ON GOOGLE MY BUSINESS

By Claiming your listing on Google My Business, it makes it fast and easy to manage your business information as it appears across google search and maps

This helps potential customers find important information including phone number and hours of operation and driving directions.

THERE ARE 2 TYPES OF LISTINGS BRAND LISTINGS & LOCAL LISTINGS

• Brand Listings are for businesses and entities that aren’t local. They can appear on Google Search but won’t appear on Google Maps.

• Local Listings can appear on Google Search and Maps. Those are what we are going to focus on today.

BUSINESSES WITH STOREFRONTS OPEN TO CUSTOMERS

Can Appear on Local Maps

These listings help searchers find businesses near by.

GOOGLE MY BUSINESS

Claiming your listing

Verifying your listing

Optimizing your listing

STEP 1: SEARCH FOR YOUR BUSINESS

www.gybo.com/business

DOES YOUR BUSINESS INFORMATION SHOW UP?

NICE JOB. YOU’RE ON THE MAP This means the business is verified. The business

owner or someone authorized to manage the business confirmed the location.

They can sign into the listing and make updates to the listing that appear on search and maps.

You can see suggestions to keep the listing up to date plus a preview of the listing as it could appear on Google.

When you sign in, if something is missing they are highlighted for your attention.

To access Google My Business from the diagnostic tool Click the Edit Your Info Button. You will need to sign in with the google user name and password assigned to your listing.

YOUR BUSINESS INFO MIGHT BE INCORRECT ON GOOGLE

This means that business information may appear on Google, but the location is unconfirmed and the business owner hasn't claimed the listing.

If this is your business you can claim it to confirm the location and manage the information that appears across Google Search and Maps.

Just click the button: Complete your Information.

YOUR BUSINESS ISN’T ON THE MAP

If the diagnostic tool can’t find your information about the business you see this outcome.

Create the business listings click on the Let’s Get Started Button.

Before using this product you have to create or log in to a Google Account.

SIGN INTO YOUR GOOGLE ACCOUNT

Sign in to the Google Account you use for your business.

Don’t have a Google Account? Click “Create an account” to get started.

SELECT YOUR BUSINESS OR ADD IT

See your business in the list? Click to continue.

Don’t see your business? Click “Let me enter the full business details.”

ENTER YOUR BUSINESS DETAILS

Can’t find the perfect category? Pick something close.

IF YOUR BUSINESS OPERATES OUT OF YOUR HOME

Check this box if your business serves customers at their locations. Then set up a service area.

CONFIRM YOUR BUSINESS

Agree to the Terms of Service. Then, click “Continue.”

REQUEST A PIN (OR LET US VERIFY FOR YOU)

Click “Send postcard.”

Let us help you get verified!

Infront Webworks

719-577-4404

marketing@infront.com

Ask for:

Jill, Mike, Rory or Stephanie

THIS IS THE GOOGLE MY BUSINESS DASH BOARD

Click to Edit your Business Info

EDIT BUSINESS INFORMATION

Remember to save changesClick pencil icons to edit

MANAGE PHOTOS You can add images to make the business stand out across Google. Add as many images as you can including a logo, profile photo and photos of the business.

Quality is important. Photos should be in a PNG or JPEG format between 10 kb & 5 mg. and they must be at least 720 X 720 pixels Click to manage

photos

CARDS

These are cards. The first card is called Insights. The data helps you understand the data’s visibility across Google. Data appears after the business is verified.

ACCESS MORE TOOLS FROM THE DASHBOARD

See how people interact with your info on Google

Read and respond to reviews Share updates on

Google+Advertise your business on Google

OPTIMIZING YOUR GMB PAGE Business Name – Make sure this is your correct business name.  Some businesses try to add

keywords to their business name to rank higher in maps.  This is a HUGE NO-NO!  Doing this could cause your listing to get removed completely.

Address – Be sure your address matches the address on the website, exactly.  Sometimes Google will change certain elements of the address (like changing Boulevard to Blvd), if this happens, change the address to match the address as it appears on your Google My Business Listing.

Category – You can add up to 5 services. Choose the ones that are the most relevant to your business

Business Hours – Fill this out completely & make sure the information matches what’s on your website

Photos – Try to add up to 10 photos. You can use pictures of the inside of your store, staff pictures and so on.

CONGRATULATIONS YOUR BUSINESS IF VERIFIED

You can access and edit your business information any time via the Google My Business Dashboard

To return to your dashboard visit www.google.com/business and sign in

Keep the details accurate and up to date.

QUESTIONS – PLEASE CONTACT INFRONT WEBWORKS

CONTACT INFRONT WEBWORKSBy Telephone:(719) 577-4404

Address5350 Tomah Dr #2800Colorado Springs, CO80918(719) 577-4404Websitehttp://www.infront.com/