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To drive awareness, increase consideration and position the brand as a thought leader, GE Capital used LinkedIn to create a community for mid-market business in Australia.
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Anthony SpargoDirector, Communications, GE Capital
Objective
Solution
Results
• To drive awareness, consideration and position GE Capital as a thought leader for Australian mid-market businesses
• Launched a LinkedIn group called the “GE Capital – Mid-Market Hub”
• Always-on LinkedIn display ads and InMails with a “join group” call to action
• Over 1,900 select members• Several warm leads per week
