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[email protected] http://savagemarketingtech.com
Gamification in marketing?
@GamificationNat
www.gamificationnation.com
• KPI's & metrics
• Culture
• Business objectives
Business specifics
• Motivation
• Behaviour
Understanding the player
• Design
• Test
• Iterate
• Implement
• Support
Gamification design
The process, we recommend
www.gamificationnation.com
Use your analytics
To find their game
Other brands
Attraction gamification
Easy to play Easy to enroll
Curiosity focus
Quiz about
ME
Think community
Refer a friend Compete/play
with my kind of people
Treasure hunt
High risk/reward
Geo-location Quest
Augmented reality
Collaborative Sequels
Crowd-sourced imagery
Share the fun Subtle or
bold
Crowd-created stories
Accept all Curate
#
Wearables
Think beyond smart watch like devices
Virtual reality
Tourism & events
For most of us it will look like
Put your brand on it
The future: combine technology
Augmented Reality
Geo-location Wearables
The only limit
Your imagination
Have Fun!!!!
@GamificationNat www.gamificationnation.com
[email protected] http://savagemarketingtech.com