FRESH ME UP!Spring/Summer 2016

SevenSinss/s 2016

■ Campaign Title: FRESH ME UP!

FRESH ME UP!

Target Audience: Age 18-35 / Kids (?)

Gender: Female

Main Qualitative Characteristics: Internet active users, fitness lifestyle

Financial Status: Significantly Wealthy

FRESH ME UP!

Website Update

New Index Page Design New Photos Upload New Menu Tab “LOOKBOOK” New Category “Accessories”

PROMOTION TACTICS

Facebook Marketing (new campaign design / profile & cover photo / 3-4 promoted posts per week)

Like, Share & Win FB Contest

Newsletters (1/week for the first month)

Instagram Update and promotion

Fresh me up!

Spring/Summer 2016