Forrest Dombrow -- Find Your Viral Voice: The Psychological Drivers of Referrals

Your Viral VoiceTM

www.solvesales.com | 720.722.0219 | All rights reserved © 2015 Solve Sales

Given limited resources, how do I maximize sales?


Viral Referrals


Source = The New Art and Science of Referral Marketing

ALL Media vs. Organic Referrals


How do you deliberately create viral referral behavior?


The Referral Reflex




Holy Fuck!This Shit is Sick!



The Drivers of Viral Referrals



Why do people refer things to others?


To Look Good


How do we determine if something will make us look good or not?


4 Factors________


The N.U.D.E. Model


Noveltywww.solvesales.com | 720.722.0219 | All rights reserved © 2015 Solve Sales

I Already Know About it


Novelty


Utility


Referrals are target specific


Who’s the target for tinder?


Dependability


Dependability


Economy


Save Time


N U D E315% = Viral Tipping Point


315% = Viral Tipping Point

How do you build these drivers into your business?


Six Mindsets That Unlock Viral Opportunities in Your Business


Sales happen through conversation.

Mindset #3


Lets do it!


Top fall fashion

Which page looks best? Pick me!


I like that

How much is shipping?

Free Shipping


Which one is the best deal?

Do you have any

questions?

We’re #1!



Framework Mindset Toolbox


Viral Sales

Listen

Map

Create

Broadcast

Amplify

Rekindle


TRIZ Theory of Inventive Problem Solving

40 Genrikh Altshuller


Taking Out


Taking Out

No Profiles

No Messages


Where in the conversation?

315% = Viral Tipping Point


Awareness Consideration Decision Purchase Usage Service

What can I take out?



The Other Way Around


Do the Opposite


Multifunctionality


It Carries and Cools


Multifunctionality



The Dog Park



Summary

1. Framework: Get N.U.D.E. to Look Good

2. Mindset: Create a Viral Conversation

3. Toolbox: Listen, Map, and Create

Broadcast, Amplify and Rekindle


Tomorrow’s Workshop

1. A deep dive in to the referral drivers

2. All six mindsets + a meta mindset

3. Over 15 tools, worksheets & viral shortcuts

4. At least 5 specific examples


Forrest DombrowEmail: [email protected] | Twitter: @Forrest_Dombrow