McDonald’s try to standardise their restaurants and their product range as much as possible the world. However in Chinese and Asian Markets, they have to change and adapt their product range. Discuss why this should be so, and also discuss any future changes they may have to make to suit the Chinese and Asian markets.

Overview

• McDonald’s standardisation • Why McDonald’s adapt their product for

Chinese and Asian Markets • What do they make for any future changes

McWorld

Standardise

Adaptation

Indian Marketing• Cultural diversity• Food reflected traditions and culture Hinduism beliefs cow as a sacred animal • A lot of Indian do not eat meat • A third of population being lacto vegetarian

Future change

Traditional

successful

Cultural

Religion Value of taste

McDonald’s in Singapore

Theory culture territorial clash

Disciplinary structure

Ethics responsibility

Identity performativity

McDonald’s in China

McDonald's understands people are sad when they miss a good opportunity, so the company is offering discounts 365 days a year"

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Conclusion

• McDonald’s have to adapt marketing methods and styles to suite for culture and religion.

• McDonald’s need to pay attention about the culture sensitivity.