Football One – Football, the way you like it

Football is the most followed sport worldwide. People often want to get closer to their clubs and would

want to know more about their players. Football One is a wonderful way to keep people updated and informed about their team and their players.

Executive Summary

Executive Summary

Applications currently in the market do provide match scores and statistics but they fail to enable

their users connect to their teams/players on a more personal level. Football One is designed to solve this

very problem.

Overview

This app allows you to connect to your football teams and players on a more personal level by

customizing your app experience such that it is tailor made to suit your needs.

How does the app work?

The app takes simple inputs from the user such as the favorite club of the user, the favorite player of

the user etc. It then uses different APIs such as Facebook, Twitter, Instagram to customize your app

experience and include the player’s and team’s data.

Goals

Top 100 football apps in the world.50000+ downloads

User retention rate – 75%Revenue target – Rs. 2cr in one yearEstablish brand equity and customer

satisfaction

Situational Analysis

Overview of company and target consumersMarket overview

Company Overview

Core Competencies:One stop destination for all football related activities

Increases attachment towards a football clubWide range of options to customize your feed

according to your club preference

Strategic Assets

- In app purchases- Freemium model

- In-app advertisements- Communication partners

Market Overview

Applications currently in the market do provide match scores and statistics but they fail to enable

their users connect to their teams/players on a more personal level. Football One is designed to solve this

very problem.

Opportunities:- Untapped Market

- Lesser Competitors- Increasing use of smartphones

- High amount of information

Threats: - Already existing applications like Goal may

incorporate this idea- No benchmarking of parameters

Competitors

- Goal- WhoScored- Squawka

Target Markets

- The target group primarily involves football fans

- Another customer segment is the betting customers who look for every close aspect in

football

Strategy

Our strategy is to target more key consumers by providing them free access to their team’s resources

and player data.

Value Proposition

Customer Value: Personal, virtual, 24/7 customer service will give a lot of information to the customer

Collaborator value: Successfully competing with other major players in the industry

Company Value: Positive work environment, good pay, growth potential, opportunity to pursue

interests

Tactics

Product

The free version of the app will have the following features:

- Selection of up to 3 teams- Selection of up to 10 players

- Player search- Login not required to search players

- Search clubs

Premium version

The premium version of the app will have the following features:

- Personalized rewards- Contests

- Club groups and discussion forums- Exclusive videos

Brand

Name: Football One

Tag line: Football the way you like it

Core brand values: Quality, Variety, Innovation, Ease and Efficiency

What makes us different?

This app allows you to connect to your football teams and players on a more personal level by

customizing your app experience such that it is tailor made to suit your needs.

Price

- Free version of the app will generate traffic and attract new users

- The premium version of the app will be priced at $0.99 which is quite affordable.

Incentives

Customers: Contests, Discussion forums and fan clubs

Collaborators: Recognition, self worth and revenueEmployees: Rewards, bonus and recognition

Communication

- Discussion forums- Fan clubs

- Company website- Social media- Google ads- Print media

Distribution

- Google Play Store- Amazon App Store- Company Website

- Recommended Websites

Implementation

- Hire app developers and brief them about the design

- Search for potential investors to financially aid us- Prepare the print and video advertisement

Thank You!

Disclaimer

These slides were created by Satyajith Chilappagari, MIT Manipal as a final project/exam during a

marketing internship under Prof. Sameer Mathur, IIM Lucknow