INNOVATION

IN FOOD

TREND REPORT JANUARY 2015

DIY on the rise

“In 2015 – fueled by everything from mass

affluence to digital narcissism – hundreds of

millions of ‘post-status’ consumers will care less

about what they have or buy and more about what

they can do or create.”

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instant skills

Status-hungry prosumers will

LOVE services that allow

professional-quality output –

minus the learning or time barriers.

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IMPLICATION

“Reducing if not eliminating the

barriers to the creation of high-quality

output will be the key to delighting

aspirational consumers”

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we will talk about

1.GROWING 2.COOKING3.EATING

1.GROWING Growing food has become very trendy, not

only for health reasons but also as a DIY

project which gives urban farmers a real sense

of pride and accomplishment.

Traditionally farmers had to own land or rent

an allotment to grow food..but not today.

urban agriculture

FARM SHOP IN DALSTON ROOFTOP BEEKEEPING IN HOLBORN GROWING UNDERGROUND IN CLAPHAM

Cool stuff, but these are all one-off,

unique projects. How can you make

home growing scalable to get the

average hipster involved...

removing the barrier“Most consumers believe that they are lacking in skill

when it comes to tending their own lawn and garden. In

fact, about two thirds agree that DIY lawn/garden

projects look easier than they actually are.

Moreover, lawn and garden is likely a reflection of one’s

identity, and residents who have an outdoor

garden/yard tend to feel a certain level of social

pressure to keep their lawn well tended.”The Mintel report Lawn and

Garden – February 2014

accessible farming

Seedsheet offers aspiring gardeners

a simple ‘plug and plant’ approach.

The service enables customers to

enter the location of their garden (to

identify which plants will thrive), and

plan their bed using the online

garden-building software. A custom

‘Seedsheet’ is then despatched,

which can just be unrolled onto soil

and watered.

2. COOKINGWith the rise of Foodstagrams and Pinterest recipes everyone thinks that they are a chef.

Juicing, baking, bbqing became incredibly fashionable. But sometimes we all #fail.

FAIL

perfect meal every timePalate Home's Smart Grill ensures that

food is perfectly cooked.

The sensor-equipped device connects to

an app through which the user inputs

what’s being cooked and their cooking

preference. The grill can sear meat, and

automatically hold food for up to an hour

once cooked.

For food enthusiasts who value

convenience.

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perfect dessert every time

food printing at CES 20153D Systems can print using chocolate, or

sugar infused with vanilla, mint, sour

apple, cherry and watermelon

flavours.The printer is able to create

sweets in designs that would be difficult

to achieve using other processes, the

sweets can even have moving parts. The

firm is also releasing a Digital Cookbook,

an app to help customers - who might not

be experts in computer-aided design -

make such treats .

DIY haute cuisineMichelin star dining is not only too

expensive to most of us but it gives

the impression that the art-piece like

dishes are impossible to replicate at

home. Wrong. When given the right

tools, anyone can create seafood

foam and strawberry spaghetti.

Molecule R sells molecular

gastronomy kits for £40 and produces

YouTube recipes.

3. EATINGThose who are not willing to make any

effort in the kitchen can now trick their

tastebuds with Aroma Fork and make

broccoli taste like bacon or bubblegum.

LEARNING

“Operators will benefit if they find

a way to fast-track services that

consumers want to feel

ownership of. Providing them

with the necessary tools and

skills to make them instant

experts will help them determine

if their passion is temporary or

not, and may deepen the

relationship with the brand that

helped open the door for them.”

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