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v
PRIDE
?
MY
“How long does it take that avocado
to get here?”
“Watching a chef is like watching an olympic athlete”
“Mom, do you know how to
cook pak choi?”
“I can grow food anywhere, even at
home”
“Just cuz it looks bad doesn’t mean
it tastes bad! Try it!”
“Mom, cupcakes aren’t a healthy
snack”
vs.
Over kids’ heads
Old
Sta
n
dard
s S
afe
is th
e n
orm
FOO
D IS IN
VISIBLE No choice Hands off
ENTHUSIASM
CURIOSITY
LEADERSHIP
ADVENTURE
AGENCY
COM
MUN
ITY
INDEPENDENCE
...w
ith
ENGA
GED
KNOW
LEDG
E LE
D
Food
-uca
tion
HAND
S ON
FO
OD IS EMPOWERING