WHAT I LEARNT IN

THIS INTERNSHIPTHE FINAL PRESENTATION

THS INTERNSHIP UNDER PROF SAMEER MATHUR WAS A GREAT THING THAT HAPPENED TO ME .I HAD THE OPPORTUNITY TO LEARN THE PRACTICAL ASPECTS RIGHT FROM MAKING EFFECTIVE PRESENTATIONS TO THEORTICAL ANALYSIS OF CASE STUDIES .THIS HAS BEEN AN ENDURING BUT A VERY FULFILING JOURNEY.

HOW TO PRESENT ?

ADVICE BY GARR REYNOLDS

BEST STORYTELLING ADVICE EVER

DETAILED STUDY OF MARKETING MANAGEMENT BY PHILIP KOTLER

MARKETING MANAGEMENT

UNDERSTANDING

MARKETING MANAGEMENT

ASSESING MARKET

OPPORTUNITITES

CHOOSING VALUE

DESIGNING VALUE

DELIVERING VALUE

COMMUNICATING VALUE

SUSTAINING GROWTH AND VALUE

CUSTOMER SEGMENTATION

DESIGNING VALUE

MARKETING STRATEGY

EFFECTIVE PRICING TECHNIQUES

MERU CABS

• AWARDED “BEST IT USER” BY NASSCOM CNBC TV-18 FOR 2008/9/10

• THIRD LARGEST RADIO TAXI COMPANY IN THE WORLD

• THOUROUGHLY TRAINED DRIVERS FLUENT IN ENGLISH AND HINDI

• USE OF GREEN FUEL IN ALL THE FLEETS

DELIVERING VALUES

EUREKA FORBES

• ASIA ‘S LARGEST DIRECT SALES ORGANIZATION I DOMESTIC AND INDUSTRIAL WATER PURIFICATION SYSTEMS

• OPERATES A FRANCHISEE MODEL FOR PACKAGED DRINKING WATERWITH OVER 1500 SERVICE CENTERS AND OVER 5800 COMPANY TRAINED TECHNICIANS WHO VISIT 25000 HOMES TO ENSURE AFTER SALES SERVICE

MANAGING MASS COMMUNICATION

ZO0ZOOS

ZOOZOOS HELPED VODAFONE TO EFFECTIVELY COMMUNICATE THE DIFFERENT SERVICES OFFERED BY THE BRAND

VOLKSWAGEN VENTO

• VOLKSWAGEN LAUNCHED A UNIQUE ADVERTISEMENT CAMPAIGN BY PUBLISHING A AUDIO DEVICE DEVICE WHICH TALKED ABOUT THE NEW VOLKSWAGEN VENTO.

• IT WAS ABLE TO CATCH THE ATTENTION OF THE AUDIENCE

INTRODUCING NEW MARKET OFFERINGS

MODULE 4 HBR ARTICLE ANALYSIS

FEW COMPANIES THAT USED SOCIAL MEDIA TO THE FULLEST

THE “FOUR COMMANDENTS” OF SOCIAL MEDIA MARKETING

OFFER AND COMMUNICATE A CLEAR RELEVANT CUSTOMER PROMISE

BUILD TRUST BY DELIVERYING ON THAT PROMISE

DRIVE THE MARKET BY CONTINUALLY IMPROVING THE PROMISE

SEEK FURTHER ADVANTAGE BY INNOVATING BEYOND THE FAMILIER

THE CUSTOMER PROMISE VIRGIN ATLANTIC USES SOCIAL MEDIA TO CHECK THAT BRAND PROMISE IS BOTH UNDERSTOOD AND RELEVANT

CUSTOMER TRUST

VAA IS BUILDING TRUST BY COMMINCATING TO THE CUSTOMERS DIRECTLY VIA SOCIAL MEDIA.VAA MODIFIED ITS WEBSITE TO INCLUDE A RAPID RESPONSE BUTTON TO INCORPORATE REAL TIME TWITTER AND FACEBOOK STREAMS

NNOVATION BEYOND THE FAMILIAR

VAA WON MANY INNOVATION AWARDS FOR ITS SERVICES LIKE INFLIGHT ENTERTAINMENT AND PREMIUM ECONOMY CLASS

INNOVATION INITIATIVES BY VAA

TAKEAWAYKEEP YOUR EYE ON THE BALL

DON’T THROW OUT OF YOUR PLAYBOOK

USE SOCIAL MEDIA PRIMARILY FOR INSIGHT

STRIVE TO GO VIRAL BUT PROTECT THE BRAND

CREDITS

ALL THE IMAGES HEREBY USED IN THIS PRESENTATION ARE TAKEN FROM GOOGLE IMAGES SEARCH. NO COPYRIGHT VIOLATION IS INTENDED

DISCLAIMER

THESE SLIDES ARE CREATED BY ANURAG VIJ DURING AN INTERNSHIP UNDER THE GUIDANCE OF PROF SAMEER MATHUR

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