Branding&

VoiceGolden Ratio + Scale

Edition

White labelThe Fibonacci Social Spiral [FSS] was derived from observing how nature already scales itself [AKA everything].

It is for this reason that the Fibonacci Social Spiral is believed to be able to provide a foundation on which any brand can be based and scaled effectively.

Perspective is internal. Are your (potential) employees their brand ethos energy able to flow in a conducive manner when their (prospective) team’s hierarchy is viewed under the FSS model?

Fibonacci Sequence || The Golden Ratio

★Fibonacci Sequence starts: 0, 1, 1, 2, 3, 5, 8, 13, 21, 34, ... The next number is found by adding up the two numbers before it.

★Applications of Fibonacci numbers include computer algorithms and in biological settings, such as branching in trees, and ebb and flow of tides, the fruit sprouts of a pineapple. The spiral’s found in fine art, architecture, the human face, etc.

Chemical Compounds: People Edition

Kinetic TheoryThe kinetic theory describes a gas company as a large number of submicroscopic particles (atoms or molecules) people,

all of which are in constant, random motion.

The rapidly moving particles people constantly

collide with each other and

with the walls of the container office.

Stable VS.Unstable

AlphaThe temperament of the Alpha determines if a group is stable...or not.

★ Alpha displays secure, confident, compassionate, empathetic, tolerant, growth fostering, leadership behaviors

★ Behavior: transparent, non-fuzzy language

★ Look for even tone of voice, laughter, open body language, lack of buzzwords, relaxed verbal hiccups or interjections, and someone who can look you in the damn eye.

Stable Unstable

★ Alpha displays insecure, negative, cannibalistic, destructive behaviors.

★ Behavior: trolling disguised as “concern” for the company, project, or (targeted) team member(s)

★ Look for curtness, passive-aggressive gestures [Ex: Curt, concerned email at 9pm on a Sat.], not addressing someone by name in their presence, silence (“social siberia”), exaggerated facial expressions and tone of voice (acting), burn-a-hole-in-your-soul stare

Celestial Social Structures

Give & TakeStable Alphas = Suns

★ Feed entire ecosystems

★ Support growth of new life

UnStable Alphas = Black Holes

★ Devour energy

★ Destroy budding lifeforms

ALPHA

Stable Unstable

★ Roles manifest as AlphaAlpha *cough*Beyonce*cough*, lead singer, “one of the gang”

★ Scenario: let’s do this

★ Behavior: benevolent, magnanimous, excited, visionary, disciplined, open, kind but takes no shit

★ Avoid: spoiling this person by not calling them out or holding them accountable, “well actually”-ing them

★ Attract: positive framing, transparency in all that you do, always thinking about the future (do not let them grow stagnate)

★ Roles manifest as Prom/Ice Queen, bumbling leader, jealous significant other, Debbie Downer

★ Scenario: there can be only one...

★ Behavior: predatory, jealous, reactive, sudden negativity, secretive, glibness, undermining, dogmatic, fire starter, pseudo admiration or “concern”

★ Avoid: oversharing, allowing this person become the group “gate keeper” to contacts or resources for anyone new

★ Attract: supportive check-ins with alternate contacts (esp. Alphas), very clearly defined roles, social proofing healthy space,

As seen in nature on TV...

DUO

Stable Unstable

★ Roles manifest as work besties, mentor/mentee, tag-team

★ Scenario: one hand washes another

★ Behavior: benevolent, magnanimous

★ Avoid: temptation to abuse power, refusing/forgetting to overshare information, delegation w/o permission

★ Attract: Reminders for genuine feedback, asking questions (even/esp. when the one in control)

★ Roles manifest as star/sycophant, arch-enemies, frenemies, incumbent/threat, priest/plagued

★ Scenario: this town isn’t big enough for the two of us

★ Behavior: grandiosity, narcissism, “kill-or-be-killed” mindset, concern trolling, complacency, inability to establish boundaries, conflict avoidant

★ Avoid: “I” statements, high-touch comm., being emotionally effusive

★ Attract: neutral, project focused language. Compliments. Alternative routes. Extra eyeballs.

As seen in nature on TV...

POWER TRIAD

Stable Unstable

★ Roles manifest as power trio, superfriends,

★ Scenario: super friends, assemble!

★ Behavior: empowering, growth + solutions oriented, strategic, focused, driven

★ Avoid: attempting to join + drive

★ Attract: encouraging the good vibes that pre-exist within this arrangement, mirroring, intensify and disperse

★ Roles manifest as Mean Girls, kronies [2/1]

★ Scenario: we run this joint...

★ Behavior: predatory, exclusionary, mini-mob o’ terror, openly unethical, bullying, mafioso vibes

★ Avoid: attempting to join + drive, letting on that you ‘know too much’, flexing power (real or imagined)

★ Attract: more/alternate Alphas to the group(‘s activities) in order to dilute Power Triad’s stronghold

As seen in nature on TV...

HOUSE

★ Roles manifest as commune, happy family, teacher/students, coach/league

★ Scenario: follow me to the promise land

★ Behavior: protective, supportive, inspiring, leadership-over-mgmt, growing team network

★ Avoid: ego-driven goals in order to stand out -- even if it’s with company’s best interest in mind

★ Attract: gratitude towards those in leadership roles -- they are grooming you to become your best self

Stable Unstable

★ Roles manifest as us/them [3/2], fashion haus, scary cult leader/followers, patient/nurses, pirate ship

★ Scenario: we were here first>follow the leader...or else

★ Behavior: fear driven motivators, passive aggressiion, ‘everyone for themselves’ Hunger Games vibe

★ Avoid: playing groups against one another (they’ll figure you out), acting as mediator to win favor [seen as gossip]

★ Attract: play the neutral zone, get on a new team in a different dept., a new gig

As seen in nature on TV...

“Actually…”

★It’s not a perfect system.

★There’s much work left to do.

★There are exceptions to group rules.

★Examples of this in your own real waking life -- I want ‘em.

@InternetSabrina

“If your sh*t Golden Ratio,you’re doing it right.”

— Douglas BartonOakland-based Hacker

“Community's not an add on, a**holes.”

— Chelsea Rustrum,It’s a Sharable Life