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WELCOME TO THE NICE PRESENTAION CEREMONY

Female contribution on marketing

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Page 1: Female contribution on marketing

WELCOME

TO THE NICE PRESENTAION CEREMONY

Page 2: Female contribution on marketing
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Presented By:

Group Members ID No.

Afzal Hossain ( Group Leader)

1107027

Md.Samjad Hossain 1207048

Delower Hossain 1207040

Rakibul Hasan 1207027

Md. Nurul Amin 1207016

Umma Habiba 1207051

Halima Akter 1207022

Nusrat Jahan 1207036

Farjana Akter 1207041

Group Name: The Future Wheelers

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Nusrat Jahan Class ID-1207036Sessison-2012-13Department of MarketingComilla University

Page 5: Female contribution on marketing

women employment in Bangladesh in the last decade (1995-2003). Including with economic growth and better opportunity. The liberation war of 1971 destroyed about a fifth Bangladesh ,economy accelerated from 1990 .The rule played by supportive government policy has also been noted in these studies wiled heed by many scholars during in 1970s and 1980s, that Bangladesh lacks industrial possession .But last 25years it attended a high profit. Bangladesh garments industries provide employment provide employment to about then 3.6 million workers which 2.8 million are women. Mahmud R.B. 2012 despite the phenomenal success of R.M.G sectors poor working conditions in the market.

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Md.Nurul Amin Exam ID: 1207016 Session: 2012-13 Department of Marketing Comilla University

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LITERATURE REVIEW This section is based on a selection of article abstracts from a comprehensive business literature database. Marketing related abstracts from over 125 journals. (both academic and trade) are reviewed by JM staff, Descriptors for each entry are assigned by JM staff. Each issue of this section represents three months of entries into the database. JM thank UMI for use of the BAI/INFORM business database.

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3rd Presentator:

Halima AkterID No-1207022Session: 2012-13Department Of MarketingComilla University

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Lack of education

Religion problem

Society’s outlook

Marital instability

Superstitions

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44THTH PRESENTATORPRESENTATOR Mohammad Delwer Hossen ID No-1207040 Session: 2012-13 Department of Marketing Comilla University

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Inequality in Workplace

Posting Problem

Safety and Security problem

Time maintain problem

Physical Harassment

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5TH PRESENTATOR

Rakibul Hasan ID No-1207027 Session: 2012-13 Department Of Marketing Comilla University

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Problems (continued)

Early Marriage Barriers

Lack of training facilities

Gender Discrimination Problems

Transport problem

Timing problem

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Umma Habiba ID No-1207051 Session: 2012-13 Department Of Marketing Comilla University

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Government and media

Overcoming gender

discrimination

IT(Information

Technology)

Careers in brand

management

Socio- economic

organization

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Md. Samjad HossainID No-1207048Session: 2012-13Department of MarketingComilla University

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Facility of higher education in Marketing

Professionalism of Women

Compromising by the owner of the

Organization

Job field and industry

dominating by women

Sole Proprietorship own by female

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88thth Presentator Presentator

Farjana AkterID No-1207041Session: 2012-13Department Of MarketingComilla University

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Prospects (Cont.)Prospects (Cont.)

Family support

Overcoming

Superstition

Careers in public relation

Training facilities

Eager than

before

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Afzal HossainID No-1107027Session: 2012-13Department of MarketingComilla University

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Females are contributing to the marketing sector at a greater extent in Bangladesh. They are taking a notable position in the growing marketing sectors in the country. Women are contributing in various field of marketing like advertising, public relations, and corporate sales. Though Bangladesh is a moderate country but women face various problems to build their career. In most cases their family, society and the overall environment remain unfavorable to them. But yet they are proving themselves in this competitive field. Some Successful women like Rubaba Dowla,Giti Ara Safia Chowdhury and Rizia khan are the good examples in the field of marketing. Women have to compete more than man in the market place. More and more women are taking this challenging profession. At present the government of Bangladesh is trying to build equal employment opportunity and a better working environment for the women. Women of our country are also becoming more career oriented beyond their traditional home maker’s role. The report has shown that there are some positive indicators that indicate the better future of building career in marketing.

Conclusions

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THANK YOU ALL