February 2016 Content Marketing Calendar

Discover. Distribute. Delight

February 2016We have compiled some conversation ideas for February, so you don’t have to!

Discover. Distribute. DelightDiscover. Distribute. Delight

Your social followers are settling into their new ways. Their New Year Resolutions are either abandoned or converted into unrecognisable promises, so this is the time for you to step in and make them feel better about themselves. All you need to do is find a way to create some value in their lives. Change their lifestyle for the better, give them something new to be excited about or enlightened by. To give you a smooth and start to the year, we’ve done for you some discovering, distributing and delighting. Here’s some essential data and insights about the major content pegs every brand must aspire to create their strategy around this February. It’s a bag of goodies waiting to make your month better, so dive in!


World Cancer Day- 4th FebWith 3 people dying of Cancer every minute in India, and around 1.23 Million new cases each year, the need to talk about cancer has never been greater.

Celebrated on 4th Feb every year, World Cancer Day is always a very talked about event on Social Media. The theme from 20116-18 is “We can, I can” to highlight how everyone – as a collective or as individuals – can do their part to reduce the global burden of cancer.

Content like “Top 10 facts about Cancer”, “How to detect Breast Cancer”, “Research says you’re going to get Cancer soon- how you can prevent it”, and “Do you know enough about the types of Cancer?” and “How to help Cancer patients” will be impactful.

http://www.worldcancerday.org/


Heart MonthEvery day in India, over 900 people under 30 succumb to Heart Disease. It is also the no 1 killer of women in India. Celebrated throughout the month of February, World Heart Month is a very talked about event on Social Media. Whether it’s personal stories about overcoming heart related diseases, info on how to avoid and treat them and info on how much treatment costs, there is a lot that users need and want to be made aware of. Marketers in different time zones, countries, industries, etc., can find their own way to make a mark, with a heavy use of graphics, quotes, statistics and of course, emotion.


International Day of Women and Girls in Science- 11th FebLast December, the United Nations Member States adopted a resolution to establish an annual International Day to recognize the critical role women and girls play in science and technology communities.Brands can use this day to pledge support for gender equality, promote their women-oriented CSR efforts, and even invite donations and/or volunteers online. Content around “The 10 Most Important Scientific Discoveries by Women”, “The number of women in Science isn’t increasing fast enough” and “What you can do to help more girls enter the field of science” could be powerful.


World Radio Day- 13th FebWorld Radio Day on 13th Feb, is a time to rehear and relive some of the greatest moments of radio that helped make long car drives and family vacations the cherished memories. Plus, with most large brands doing a large chunk of their advertising on the Radio it’s a time to be meta!Content around the funniest moments in Radio, the most controversial/loved ads, and a celebration of the Radio Jockeys who created a buzz, will all be well consumed.


Valentine’s Day- 14th FebConsidered as the most romantic and passionate day of the year, Valentine’s Day is a time for lovers across the country to shower each other with love and gifts.Brands can leverage this by positioning their products/services as “ideal Valentine’s Day gifts”- couples’ massages, romantic getaways, restaurant outings, décor, gadgets, etc.The theme of the day is Love, and brands often attempt to anthropomorphise their products into romantic interests through humorous content such as, “10 things we love more than our SO (significant other)”, “The best gifts for your girlfriend she won’t want to return” or “15 things that can be your valentine if you can’t find a human”.


Fabulous Fashion

http://www.worldcancerday.org/

New York Men’s Fashion Week - 1st- 4th FebNew York Fashion Week Fall/Winter- 10th – 18th FebLondon Fashion Week Autumn/Winter- 19th- 23rd FebMilan Fashion Week Autumn/Winter- 24th Feb- 1st MarchFans want to know what the models are doing backstage, the top fashion trends being revealed that they should now chase after, the celebrity sightings at each of these events and every. other. little. detail. Brands can step in with content like “The 10 best moments from the NYFW”, “The best outfits from the MFW we wish we could afford”, “Kendall Jenner just killed it at yet another fashion week”, will all do well. Brands should also look for sponsorship opportunities.


Let’s Leap!After 4 long year, 2016 is a leap year, and February has a 29th day, which gives humanity 24 hours more to do their thing.Brands can use this day to do absolutely anything they want. Launch new products, announce a competition for “who spent their day the best”, publicise merchandise featuring quotes like “carpe diem” and “finally, I can celebrate my birthday”, and create some laughs and some memories for their fans. There should be a heavy use of graphics, comics and visual content, as that is the most heavily shared. Oh, and keep in mind that the movie Leap Year will also be widely searched.


Doodle Day on 5th Feb isn’t just about absent minded drawings that sometimes turn out to be beautiful and often reveal our deepest, most personal thoughts. It is celebrated in the UK as a day to raise awareness about Epilepsy, through creative means like limericks, illustrations and yes, doodles. Events are organised to bring families and friends together, along with famous people, in order to raise funds and awareness about this terrible condition. India too could do with some education on the matter.

Calendar Events- Important Days


The Jaisalmer Desert Festival will be celebrated from 20th -22nd Feb in Jaisalmer, india. With events such as camel racing, turban tying, and the longest moustache competition, this quirky Indian festival showcases the cultural wonders of Rajasthan.

The late-winter festival of Losar on 8th Feb marks the Tibetan new year, a very significant time for Buddhists To see Nepal's people at their happiest and most social—and to hear the Dalai Lama speak—plan to be in Kathmandu during Losar.

Calendar Events- Fests


Margarita Day on 22nd Feb is the ideal day to raise digital glasses to one of the world’s favourite cocktails. It’s a field day for all food and drink brands as well as any others who want to give their consumers a reason and a way to celebrate the New Year or just a Friday. Celebrated in select parts of the world, Innovation Day on 16th Feb is the day for brands to stand out. Brands should make the most of User Generated Content by encouraging their social followers to be creative, think of novel solutions to age-old problems, or publicise their own innovations.

Calendar Events- Fun Days


Calendar Events- SportsThe South African Cricket Team are currently playing their first 4-Test series in 6 years and are hosting England from Dec 11, 2015 to Feb 21, 2016.The 2015–16 UEFA Champions League is the 61st season of Europe's premier club football tournament organised by UEFA which will conclude on 28th May 2016. Barcelona are the defending champions. Searches around players, past matches and broadcast schedules surge, creating a lot of online buzz. There’s also an increase in searches around fashion and lifestyle since users are interested to know about celebrity sightings at matches, their fashion and fitness choices, etc. Feature content like “Will these players make a comeback?” or “Why England’s tour of South Africa is such a big deal” as well as live updates and post-match analyses will be greatly appreciated by the millions of Indian Sports Fans.


Major Film ReleasesBollywood

• Neerja, 19th Feb, starring: Sonam Kapoor, Shabana Azmi, Shekhar Ravjiani

• Aligarh, 26th Feb, starring: Manoj Bajpai, Rajkummar

Hollywood:

• Gods of Egypt, 12th Feb, starring Gerard Butler, Nikolaj Coster-Waldau• Deadpool, 12th Feb, starring Ryan Reynolds, Gina Carano


Major Celebrity Birthdays• Harry Styles, 1st Feb, English Singer Songwriter known as a member of the boy band One Direction• Shakira,, 2nd Feb, Grammy winning, belly dancing Singer Songwriter of Waka Waka, She Wolf fame• Cristiano Ronaldo, 5th Feb, Portuguese professional footballer who plays for Spanish club Real Madrid • Bob Marley, 6th Feb, Jamaican reggae singer, songwriter, musician, and guitarist who achieved international fame

and acclaim• Tom Hiddleston, 9th Feb, English actor of Thor and The Avengers fame • Jennifer Aniston, 11th Feb, of FRIENDS fame, along with multiple roles in Hollywood• Abraham Lincoln, 12th Feb, 16th U.S. President who led the country through the Civil War and helped to abolish

slavery• Ed Sheeran, 17th Feb, Grammy winning singer who rose to fame with his hits The A Team and Sing

• Michael Jordan, 17th Feb, American Basketball player aka "Air Jordan" known as the greatest basketball player of all-time

• Rihanna, 20th Feb, Grammy winning R&B singer who rose to fame with her 2007 album Good Girl Gone Bad • George Washington, 22nd Feb, the 1st President of the United States of America• Jayalalitha Jayaram, 24th Feb, Chief Minister of Tamil Nadu, India, a.k.a. “Amma”, heads AIADMK• Shahid Kapoor, 25th Feb, Bollywood actor of Jab We Met and Haider fame• Johnny Cash, 26th Feb, one of the most influential country musicians of the 20th Century a.k.a. The Man in Black


Thank You!

http://www.facebook.com/pages/Spiral-Content-Solutions-Pvt-Ltd/1534191826828446?ref=hl

http://scatter.solutions/

https://twitter.com/spiralcontent

https://www.pinterest.com/spiralcontent/

http://www.slideshare.net/spiralcontent

https://plus.google.com/111365358324408730701

http://www.linkedin.com/company/spiral-content-solutions